You have the ingredients to run a good marketing campaign for your real estate business- high-quality images, content, listings, information, etc. Question is, do you have a social media strategy that could make good use of all these to boost your marketing campaigns?
Social media marketing is a vital part of any digital marketing strategy and lets you connect with past, present, and potential clients, as well as ensuring your presence in the real estate market.
For one, social media is more dynamic and interactive compared to a static website and helps provide real estate agents with the tools to reach out to broader and extensive audiences. This is why having the right social media marketing strategies are essential to modern marketing drives.
Branding your content
Setting yourself apart from the rest is what branding is all about because it is what makes your audience think of you when they come across anything about real estate.
Let’s face it there are literally hundreds of thousands of real estate agents across Australia and the key to establishing your mark in the industry is how you make yourself stand out. This is where social media comes in.
Expose your personality and skill through social media by showing it in your regular posts. Ensure that you maintain a consistent voice and branding in all of your social media platforms and websites to build and strengthen awareness of your brand.
Consistently engage your audience
There’s no denying that engagement can be a tedious task, however, it is well worth the efforts. Make it a point to never miss any query from a potential client or provide some helpful tips to those wanting to know if they made a good real estate deal.
Acknowledging comments makes your followers feel they are important and “like” their comments when you agree with them or provide a brief response if needed.
Engaging with your followers makes them want to monitor and learn more, which helps increase your exposure and mileage to your growing social media network.
Make sure to also post consistently, since many if not all of your followers are looking forward to your next bright idea or topic that would keep them engaged and educated at the same time.
Share some of your industry knowledge and ideas
While it is important to not spill the beans on anything and everything that you know about the real estate industry, it is always a good rule of thumb to give your audience practical and noteworthy thoughts about the real estate industry that you feel they need to know.
This also creates the impression that you are building your reputation and reliability as an authority in the industry, which can be a very good thing, especially when developing your own brand.
You can provide useful tips on how to negotiate the price with a seller or provide tips to new homeowners how to add value to their property, etc.
You can also provide information and updates regarding other neighbourhoods and communities. This can help expand your reach and expand your existing network.
Promoting businesses in your area can also give you multiple benefits, as those businesses can in turn also promote yours within their own networks.
Diversify your social media posts
While listings are vital to your social media posts, creating a good balance of topics for your posts is important so your audience may not get bored with monotony and predictability.
Do some research and find trending topics that you may find interesting to share or provide to your audience. Testimonials and client reviews also help a lot in making your audience see your credibility and reputation as their go-to real estate agent.
Optimise your search capabilities
Take advantage of hashtags in your social media posts. Not only is it a free tool, but it can also help tremendously when reaching out to potential clients.
Researching and using trending keywords to target your audience or looking out for similar hashtags your competitors are using gives you an outlook of how they are targeting their audience.
For instance, hashtags using combined general real estate terms with location-specific words can strengthen your search capabilities such as #openhouseadelaide, #realestatesydney, #housesalemelbourne, etc.
Dynamic and compelling content
Content is king and giving your presentations a modern flair can help boost your social media strategies such as using high-quality images, video and live stream to encourage audiences to read or view your content.
Quality and well-prepared images give your posts the professional look and create an impression of how you value your work and your audience.
Here’s a good tip. Show behind-the-scenes snippets of real scenarios that take place when preparing for an open house or closing. This will give your audience a good idea of how the process works.
Take advantage of your social media strategies to take your real estate business to the next level
Having a good and effective social media marketing strategy can benefit your real estate business a kit and grow your connections, increase sales, and build your brand.