Developing and implementing an effective lead generation strategy is paramount to your success as a real estate agent. However, getting to this point where you have consistent leads to drive sales is much easier said than done. Here’s a guide to help you step up your game and get more leads and more sales.
Make the Most of Gated Content
This is content that users can only access if they fill out a lead generation form. Make sure to create content that is of high value so that people are willing to provide their information to access it. Do this, and work to share this content on social media so that you can get more traffic to your site and more lead information.
Rely on Testimonials
Share content based on the good things others have to say about you. For example, if you have a successful sale, ask your client to write up a short review, and then share that review by thanking them and tagging them. This will catch other people’s eye and encourage them to reach out when they need a real estate agent.
Make a Great My Google Business Page
This is a great place for you to not only showcase your business but to also collect reviews. And if you manage to get a good amount of positive reviews, then you can improve your visibility in search engines, which will expose you to more of your target audience and increase the number of leads you generate.
Create Digital Flyers
Flyers have been a great way of generating leads since the printing press was first invented. However, we now have ways of making them online, which allows us to create more beautiful and eye-catching designs. Plus, when we create them online, people are more willing to share them, which expands our reach and increases the power of our content. Thins like how-to guides and infographics can be great content to share online.
Keep Your Website Up-to-Date
It takes time to turn website visitors into customers. Most will visit your site at least twice before reaching out, so it’s important you have ways to draw them in each time they come. For example, make sure your blog is updated frequently with new content, and add subscription and opt-in popups wherever you can so that you can snag people’s information whenever you get the chance.
Post Professional Photos
It’s nearly impossible to underestimate the power of a great photo. Whether it’s on social media, a real estate website, or your own personal website, it you wow people with a photo they will be much more likely to reach out. Then, when they go to see the property, they will have higher expectations, which can often lead to them seeing it in a more favourable light.
Search Engine Optimisation
Make sure to keep content as localised as possible. Furthermore, make sure page titles and meta descriptions are short and to the point. This will help draw people in when they see your business on Google’s search results, allowing you to make use of opt-in and lead gen forms which can help your business grow.
Give these strategies a try and you will soon find the leads pouring in. It will take some time, of course, but the results are well worth the effort.