Depending on your business needs and goals, your ideal digital marketing agency needs to have the right tools and specialists comprising their teams for all your digital real estate marketing campaigns. Mind you, we’re not just talking about skilled professionals, but experienced in their respective fields of expertise and the right tools especially if you want to succeed in a highly-competitive real estate market.
Here are the vital skills and resources that digital marketing specialists need to give your marketing campaigns exceptional results.
Data Analysis
While there are a lot of data analytics tools available in the market, it means nothing unless your staff knows how to use it smartly, get the data, know what to find, and strategically use it to their advantage.
Today’s marketplace is a complicated one and consumer data is necessary for digital marketers to figure out what’s working and what’s not so they can effectively analyse consumer behaviour and create strategies to further promote growth for your business.
Experienced marketers are not just knowledgeable about the data but are keen to filter out and sift any duplicate, incorrect, or incomplete data.
Editing and writing
In digital marketing, content is king. Experienced marketers should not just write articles but must be adept at establishing connections with readers on your blog posts and landing pages. They know how to get your message across and convince your audience to respond to your calls to action.
They know how to optimise content by applying SEO components to it so that it ranks on search engines and makes it easily available to consumers surfing the web.
SEO and SEM
Search engine optimisation (SEO) and search engine marketing (SEM) are two different strategies and an experienced digital marketer knows that. Compelling blog articles or newsletters mean nothing if people can’t find them.
An expert marketer knows how to make use of these two strategies that result in better execution of your campaigns to drive organic traffic to your website.
Remember that Google’s algorithm constantly changes and figuring out which relevant keywords and phrases are no longer just the only factors involved.
Email marketing
This is by far one of the few traditional practices that still bear its weight in gold. It helps you establish a channel to nurture your relationship with your customers. Experienced digital marketers know how to think outside the box to develop a good email marketing component in your campaigns to make them work.
Dynamic and responsive client database
A well-developed customer or client relationship management tool is essential for businesses to effectively monitor and maximise strategies to improve customer experience. The ability to carefully understand customer interactions and experiences allows you to connect with them on a more emotional and personal level that could benefit your business.
Social media expertise and advertising
With no less than 3.8 billion active social media users and more than 1 billion people on average actively logged in at any given time, you would be crazy to ignore social media as a major digital marketing channel for your real estate business.
Since most businesses are also using social media to broadly reach out to their market, social media platforms have dramatically evolved to cater to digital marketing needs. With components such as boosted posts, business pages, hashtags, and groups, just to name a few, social media advertising is a potent weapon for maximising your digital marketing goals.
Mobile marketing
There are 3.76 billion social media users who access their accounts using mobile phones and 99 per cent of all the total social media users around use mobile to access their platforms.
And we are nowhere near seeing the mobile industry slowing down, thus mobile marketing continues to follow suit. Being able to create mobile-friendly content, design, and navigation will allow your business to gain access to this global social media user base.