Developing and using a real estate email marketing strategy can have a lot of benefits that not only provide your business with a mechanism to generate customer feedback but also as an effective and purpose-driven marketing tool for your real estate business.
Leveraging your real estate-related emails can help increase your sales through email communication on top of your social media network campaigns.
Real estate email marketing explained
Essentially, a targeted real estate email campaign is a potent tool that provides your customers with a feedback mechanism tool post-sales and for after-sales concerns.
Ideally, you send client emails after a purchase where you provide them with details of the sale and can even be a function that is integrated into your customer database that automates the sending of an email.
This allows for your customers to be able initially to answer an email survey for customer satisfaction, service rating or feedback during the course of the purchase transaction and service.
Provide product updates or services
Your clients may opt into a periodic update via email on news, property listings, updates on prices or any client-centric information update directly via email.
This gives them the assurance that they are considered premium customers for regularly keeping in touch with them on any new updates for your business, be it a sale offering discounts, change of location, important announcements, etc.
If you are maintaining a blog or a newsletter, the real estate marketing email can also be a vehicle that you can use to send your message directly to your target market. Your email can include a brief summary of your content that may be of use or importance to them.
Use it to personalise your service.
You can spend a few minutes sending a birthday greeting to your customers who are celebrating it, maybe holiday greetings or other personal gestures that you can do on your end to celebrate a momentous occasion or event in their lives.
You may also provide a special discount on a special day for them just so they know that you remembered their special day.
Preparing your real estate email campaign
To help you save time, you may create a template of different email notifications with varied content ahead of time. You can create several templates for special dates like birthdays, holidays or special occasions.
You can add in a few graphics to make it attractive along with a good layout for visual effect.
You can also create a thank you email for after-sales purposes like “thank yous”, after-sales support, periodic updates, product listings and other items.
You can then place them in one folder which you can easily access from your main computer and name it according to the purpose as the file name itself so it can be easily located and accessed anytime.
Always make sure to personalise your emails by making sure that you use their names because it makes it more important to know that you are reaching out to them.
Include a contact number that they can call in case they need to ask questions and most importantly, thank them for the time that they spent reading through your real estate email marketing campaign.