Let’s face it video content is one of today’s most dynamic and effective means of promoting products and services in the market. The real estate industry has also seen the value and potential of video marketing to drive sales and close deals.
With mobile technology scaling down the means to provide portable access to information, software developers have used the technology to dominate the marketing sphere with smartphone and app features such as GIFs, Facebook Watch parties, Boomerang, Vines, etc.
According to Hubspot a recent survey from 90% of its users agree that product videos play a major role in the decision process. This is especially true in the real estate industry, where visual appeal also plays a similar role in buyers making their decisions to purchase the property.
This is why content marketing for real estate agents is important and having a good content strategy can make the difference between a pass and a sale.
Having high-quality videos is one thing and putting them together as a robust promotional presentation is another thing.
Here are some practical ideas in your video content marketing to get you ahead of your competition;
Target home buyers
Buying a house is not an easy process, especially for a first-time buyer. There are also those who have a bit of experience in the market, however, still lack the knowledge of knowing the potential risks such as determining the actual value of a property, improvement options, and paperwork, among others, are just a few of these.
They may not admit it openly, but they crave to have these ideas shared with them.
This is a great opportunity to develop informal and short videos providing advise to home buyers, which can also be an amazing opportunity to establish your personal brand as a go-to guy for real estate matters.
Videos for sellers
This is another opportunity to get a hold of the other side of the market- home sellers. Videos that offer advise on how to optimise their property value or provide tips to help them create a more appealing presentation of their homes other than online photos.
There are other ways to make engaging videos, such as a guide on how to arrange and organise staging videos, how to publish on social media or how to increase their chances of selling their property, just to name a few.
Whiteboard videos on real estate
You don’t have to be a graphic or doodling artist to create whiteboard videos, just remember to make good use of your skill and knowledge to coach your audience. Whiteboard videos are powerful learning tools that help provide visuals to make learning or coaching easy and convenient for the audience.
You can make use of a lot of topics for your whiteboard videos such as optimising marketing or advertising budgets, SEO methods, website design, etc.
Videos on client testimonials or reviews
Client testimonials pack a lot of punch when it comes to endorsement or proofs of success. Most people consider positive testimonials and reviews as validations to your personal branding or your effectiveness as a real estate agent or specialist.
These video testimonials can be brief one-person clips or a group testimonial video that can add value to viewers. Focus on videos that are authentic, relatable, and establish a reassuring foundation for the viewing public.
Case studies
Videos on case studies are an effective way of spurring interest and connecting with your audience. No one hates a good story and makes it more powerful because it can educate, as well.
As a real estate agent or specialist, you may want to feature a story where you were able to wow a customer for your exceptional service and support, or how you were able to help clients buy or sell their property.
Community or neighbourhood videos
Featuring a community or neighbourhood event is a good way to connect with your target audience. These can be holiday gatherings, an upcoming property auction, a home staging- anything that you feel could be a great help to promote and advertise in the community.
Videos about the real estate industry in review
You can also take advantage of providing compelling presentations and data of the state of the real estate industry in your area for the past year. You can make this an educational feature with the aim of sharing valuable industry insights and updates.
Listing videos
You can develop a montage of listings that are available in your area, which can be very helpful for those who are out in the market looking to buy a property. Studies have shown that a prospector who finds the first instance of an item that meets their preferences get first attention and increases the likelihood of presenting the property in your listing videos.
The videos that you make or create do not have to be perfect and there are a lot of tools available online that can improve or enhance your videos. So make the most of this opportunity to get ahead of your competition.