The world has been taken over by technology, literally. Everywhere you go, you see the products of technological advancements such as street signs, video billboards, mobile phones, driverless trains- you name it.
Technology has also changed the markets and how people do business. Basically, every industry has changed its landscape thanks to technology.
The real estate industry has never been spared by it, as well. Real estate professionals have changed the traditional ways of selling properties and advertise their business and those who do are reaping the benefits.
Here are some of the notable and highly effective real estate marketing tips that are relevant in today’s real estate market;
Video content
Experience is today’s buy word and one that a lot of new age marketers and real estate professionals are using to their advantage. One of the most effective purveyors of experience is video content.
Recent market statistics have shown that one of the biggest marketing tools introduced by technology is promotional videos and virtual tours. What used to be a very expensive and tedious video creation process is now very simple, cost-efficient, and convenient- thanks to HD cameras on smartphones.
Why are videos very popular?
Videos provide a visual presentation of reality, such as a virtual walkthrough of a property that would spare clients the inconvenience of going to a property site and could even let them make a decision to buy right away since they are already able to see and virtually experience the different perspectives of the property.
Video content is also a great way to create and market your brand and business. You are able to showcase your business to your clients and experience the human side of your business. Since the real estate industry is reliant on visuals, realtors use good quality visual aids to attract interest from clients.
Establish a network of trusted vendors and suppliers
Clients expect their real estate agents to provide added value to their services and having a ready list of vendors and suppliers to refer to clients is a great value-added tool.
You not only build a relationship with your clients, but you also allow your clients to count on your as their go-to guy for anything that has to do with real estate, home improvement, and sometimes, property investment options.
Not only that, but you also develop a strong connection with your vendor and supplier network, who can also become your extended client network for their real-property needs.
Make sure that you properly vet your vendors and suppliers, since your clients count on you to refer them with reliable and credible partners.
Do not put all your eggs in one basket
While technology has made significant strides in marketing, one should never discount the use of some proven traditional methods that still work effectively and are more affordable.
Community involvement is still one of the most effective traditional methods to help the client and social networks. This can be leveraged to build awareness about your business and how you can provide value to your community such as sponsoring charity events, educational programs on real estate topics and trends, sponsoring local events, etc.
Take advantage of email or printed newsletters to give updates, news, and other vital information related to real estate.
Sharing opinions and ideas in real estate magazines as a columnist or contributor can help strengthen your branding as well.
Old-school yet effective phone calls and visits still provide the human touch to your business and let people connect and bond more with you and your business.
Set-up your own high-quality website
Having and maintaining your own website lets you have a medium to share new and unique content for your client and vendor networks. Since most homebuyers start doing their research by going online, giving them access to your site through SEO can give you the upper hand at being the first one they touch base with.
Having your robust, dynamic, and informative website can show your listings, generate and nurture leads, as well as access to your business 24/7.
While technology gives you the upper hand, you still cannot discount some of the proven yet effective traditional means to generate more leads and grow your professional network.
Check out our agentpages.com.au product to get started with your own agent website.