There’s a breed of real estate professionals who have made their mark in the real estate industry and while there are a lot of good practices out there, these pros have their own secret recipes that have been proven to work for them in tremendous and amazing ways.
Successful real estate professionals are known to understand the market and know how to deal with every situation they encounter. Surprisingly, most- if not all- of these “secrets” are in fact not even secrets at all.
Here’s a collection of some of the best ideas taken from some of the most successful real estate pros in Australia;
Build a strong professional network
A lot of real estate agents find it too overwhelming to establish a client database when they started out, which is why they rely on existing corporate contacts, referrals from colleagues, and hand-outs from well-meaning fellow agents who want to have favours in return. This can be a very slow process and cannot help boost a successful career in real estate.
Start building your own network by doing the work. Do your research, strategise by using available data or find out what you can about the market in your area. While it may be helpful to get help from others, but do not make it your primary network, instead use it to complement your network.
Organise activities that can help generate interest from the community and showcase your intentions to help out and provide them with a go-to person for anything related to real estate. This way you are able to establish relationships to build your own professional network.
Focus on your own prospecting until you get good at it, this is your best starting point to help you stay relevant and ahead of your competition.
Do not spread yourself too thin
Work on lead generation method that you find successful and stick to it consistently. Working on a consistent lead generation method allows you to focus on your clients and be able to increase your chances of a successful deal most- if not- all of the time.
If you are good at digital marketing through FaceBook, then stick to it. Do not risk changing your effective methods for something new and untested, otherwise, you could end up losing clients in the process.
Be true to yourself
Honesty is the best policy and this practically applies in the real estate industry. Being able to establish a self-imposed honesty policy is a good way to develop integrity and credibility.
Always stay truthful and remember that trust, once it is lost, can be very difficult to recover so it is important that real estate agents keep this in mind when strengthening their professional relationships.
Establish your personal quality and business standards
Setting your own business and quality standards sets you up for success. It is important that your performance is measured against your standards as a way to gauge how you are faring in your real estate career.
When working as a team, be sure those standards are equally shared and adhered to by all. Accountability in their roles and responsibilities are critical to ensuring their success and as a means to identify weak spots for improvement.
When in doubt, ask
Being able to ask questions or clarifications are true signs of maturity and self-respect. It does not make you less of a person if you admit to things you don’t know and asking for answers.
People are not expected to know everything including real estate professionals. It is always best to find out the answers by asking and not pretending by faking or making up stories to cover it up.
Asking questions even allow people to move closer and build a connection so that goals are better understood which makes success easier and achievable.
Makes a conscious effort to trade value to attract more clients
Offering valuable information or services to potential clients is a sure-fire way to establish your relationship with them.
For instance, when you are in an event and get to meet people, try to offer your services and provide information about listings or updates that may interest them. Offer your contact information and be open to share options or tips on deals and bargains they may be interested in.
Never shun learning and education
As the real estate industry continues to evolve, so does the need to learn and adapt to the emerging needs of the market. The only thing that is constant is change, so always encourage and challenge yourself to learn new things.
Technology has introduced a lot of new things in the real estate industry that being unable to keep up with it can render you irrelevant.
Competition can be really tough in the real estate industry, so make it a point to make the most out of your knowledge and skills to help you stay in touch with the industry and be able to arm yourself with the tools to succeed as a real estate pro.