Being a real estate agent is one thing and selling yourself to the real estate market is another. You may be a real estate marketing genius who spends time to advertise or market your agency, but making a personal connection with your clients is a different story.
It is important to establish your personal brand that will determine how you are recognised and revered by your clients.
Selling yourself effectively
Your bio is your personal brand that reaches out to make a personal connection to your clients. It shows your professional experience, education, skills, successes, and most importantly, your story.
The reason why a professional becomes a sensation or a regular byword is that they have succeeded in creating their personal brand that people associate with.
It is important to have a compelling bio, which tells your story and one that people will always remember.
Writing a real estate bio
It is important to remember that an effective real estate bio is written with basic and foundational elements. It should include details regarding qualifications, specified manner of working with clients, local market knowledge, and community involvement.
You may want to add in certifications, statistical data, and customer feedback to show proof and establish your credibility in the market.
There are numerous styles and methods of writing your professional real estate bio that can be presented on your website or social media platforms.
A story to tell
People are drawn to stories, especially those that are inspiring, compelling, and interesting, such as a story that makes people understand how a person became what he or she is.
No matter what industry you are in, potential clients want to know and understand your personality because it is a way for them to know who they will be working or dealing with.
Your story need not be everything related to the industry or your knowledge about it, rather it presents a rounded narrative regarding your personal history, experiences, lightbulb moments, and things that contributed to your skills and expertise as a real estate professional.
Describe and highlight your skills
Share some of your professional skills and the best points that you experienced in your career. Giving them a peek of your real estate knowledge as your introduction can stir intrigue and spur their interest to get to know you more.
Only use your best professional photo
First impressions last. No matter how people are advised not to judge a book by its cover, people have the tendency to make their judgments based on how someone looks.
Having a crisp and professional-looking photo can say a lot of things about you and how people establish their impressions of others. Your photo can be your business card in itself and allow people to create a visual connection with you when they search for real estate options online.
To avoid the hassles of preparing your own photoshoot, do not hesitate to invest in a professional photographer. It’s an investment that’s worth every penny and guarantees the best returns.
Short, simple, and sweet
While people want to read or hear a good story, they would not spend an entire day focusing on that alone. It is important that you do away with all the flair, pomp, and pageantry in your bio, instead, make it short and simple, yet inspiring and interesting.
Jus make it concise enough to hold their attention and be able to move on to the more important stuff of their property searches and options.
An ideal length would be two to four paragraphs between 200 to 400 words. Use short but clean sentences ate are easily comprehensible. Take advantage of professional font types and sizes, as well as avoiding flashy or artistic designs that can be exhausting for the reader’s eyes.
Your bio is about yourself
Do not use your bio space to sell your service and make it more about you and how you introduce yourself to your audience. Be authentic and let that space be the means to create a bond with your audience.
Do not stray from your brand
It is always important to always connect your bio with your brand values. Let is serve as your strategy to consistently deliver your brand message to your audience.
You can do this by taking note of your agency’s core values and selling points, then incorporating it in your bio description.
Be truthful so people can trust you
Honesty is always the best policy. This is a very important virtue in the real estate industry because your clients put their faith in you to provide them the best and smart options using their life savings. They put so much at stake to make an investment in real estate and they need someone who they can trust it with.
Share your passions
People appreciate the devotion and commitment when you are passionate about what you do. A brief segment about your passion for work or interests makes people see your determination to work with them and giving them the best options to make smart and proper decisions in their real property investment.
Be accurate
Always provide complete and clear contact information, especially when it comes to your geographic location, nature of the business, and contact details. This makes you more accessible to people searching online and getting the contact details right away.
Make it a point to always read, review, and update your bio information to ensure that you are keeping your audience updated and getting all the right information they need.
Use videos
You may want to take your bio to the next level by telling your story in video format. This is unique and makes you connect more with people when they see your human emotions and truthfulness when telling your story.
Having a great bio increases your chances of creating a bond with people and opens doors for more and better opportunities for you as a real estate agent.