Many people think that selling lifestyle off-the-plan residential developments can be difficult, but that does not seem to be the case.
In fact, marketing lifestyle off-the-plan can be a lucrative proposition and provide an opportunity for high-yield investment options when done properly.
Different strokes for different folks
With off-the-plan marketing, most developers base their projects off on images and concepts such as three-dimensional computer renderings and copy, supported by designs and marketing content to promote and advertise to potential buyers.
Most real estate agents agree that each project has a different and corresponding lifestyle aspect depending on the project’s location and target market.
One of the big mistakes of some developers is taking a cookie-cutter approach and assume a one-size-fits-all presentation, which sometimes does not appeal or becomes inappropriate for their target market, especially among sophisticated buyers whose preferences are not met.
This type of off-the-plan developers think they have a project proposal that works without thoroughly understanding the needs of customers, thus, lacking the attraction and appeal that they were expecting from buyers.
Presentation is key
A critical and essential element of a solid off-the-plan development is a well-crafted image rendering of the project.
Finding the right artist to do the rendered perspectives can make or break an impression on customers and be able to convince them to stake their claim on a project that will be established at a future time.
Ideally, the artist’s impressions must be effective enough to convey a good sense of space, accurate scale and quality of the product, shared facilities, view lines, and amenities.
Marketing content is critical
Marketing and advertising content must be well-crafted and compelling enough to attract the attention of the market.
Images and content need to portray a story in advance and commit to deliver on promises made regarding the project, as well as paint a realistic picture of the development.
Valuing the importance of awareness through print media
Print collateral is still an important media channel that transcends buyer demographics, even those that are not actively searching the market for a property but would still get a copy of a design and property magazine to display in the lounge, reception area, or living space at home.
People remain loyal to hard-copy print material with an editorial format and layout but may soon find it worthy to look at when an opportunity comes for them to make the decision to invest in a property.
Leverage on the winning formula
The three important elements of image render, print collateral, and lifestyle are the key factors that help strengthen marketing campaigns and allow buyers to be confident that they are buying property from a reliable, reputable and no-nonsense off-the-plan development project.
This is where our product iDevelopments can help provide you the right and effective marketing resources to help with your off-the-plan lifestyle development project. We know how to provide our clients with the best formula to reach out and attract buyers.
Call us today and let us help you optimise your development marketing goals.