Property owners, particularly those who are first-timers, often think selling a house or property can both be tedious and difficult.
This is true, in a sense, especially for those who are inexperienced.
This is where a real estate agent comes in to add value to their relationships with clients and as a means to attract more people to subscribe to their industry expertise and insights.
However, when it comes to selling property, there are ways to make the journey more seamless and memorable for homeowners, especially when the advice and guidance come from reliable and trustworthy industry experts- that means you, the real estate agent.
Roadmap for success
Real estate journeys should never be stressful or intimidating when they can be smooth and memorable.
That’s the main reason why agents understand that to preserve and protect their professional relationships, they need to have a clear and realistic roadmap to success to ensure winning the loyalty and trust of their client base.
Creating that roadmap need not be complicated. All it needs are practical steps to take that will seamlessly guide clients along their journey.
You can devise a checklist that will serve as a guide to clients and that outlines the different phases of selling property.
First stage: Estimating the property value
This is the first step that will help sellers determine if selling their property is the right financial decision for them. While there are free online tools that can provide valuations, they may not provide accurate appraisals which are often based on general data.
For instance, while valuation platforms may be equipped with the latest market statistics and industry intelligence, they may not be able to provide an accurate assessment based on what the professional eye can see and software cannot.
Having a professional valuator is a client’s best bet of getting the most accurate estimate of property value.
Second stage: Determining the time to sell
While it may seem a bit surprising to know that flexibility may run counter to a property sale strategy, studies have shown that it can serve to benefit the seller, especially when taking the time to consider all facts and data needed to help sellers make a smart decision when to sell their property.
A good strategy will allow a seller to get better returns out of a home sale, for instance, knowing that spring becomes a seller’s market since it has been proven time and again that demand for homes is higher during the season.
Also, you can provide more information to clients that help them offer to sell on what day of the week is best to have their property listed or determine which demographic group are looking out for property options, etc.
Third stage: Working with an agent
It’s not surprising to know that a seller needs an agent to help out and help them get the desired and optimum results of their sale.
There are four simple reasons why having a reliable and trustworthy agent is critical to a seller’s journey as agents understand the local market, they can provide insights regarding home improvement and how to maximise property value, strategically advertise and market a seller’s property, and provide a comprehensive comparative market analysis of similar properties in a certain locality- all of which provide amazing benefits to the seller.
Fourth stage: Finalise the property value
The next stage involves determining the final value to sell the property, now that all the information and intelligence surrounding the property sale has been made available.
An agent may be able to provide a calculation sample and also provide alternative options for the seller to make informed and calculated choices in going through their real estate journey.
Fifth stage: Marketing the property
It’s difficult as it is for sellers to market their properties by themselves, especially since they do not generally have the time, energy and resources to give their marketing campaign the traction it deserves otherwise they could end up not getting any offers for their property.
This is the best way for agents to position themselves and provide solutions to seller-clients to get the most mileage for their listing.
Sixth stage: Review available offers
This is also another critical stage in the seller’s journey because offers may not be as matter-of-fact as they may seem, especially when potential buyers may demand changes or modifications that were not discussed during the initial negotiations.
Agents generally know such scenarios and can expertly set similar and unique expectations from potential buyers.
So, involving an agent in the process can help sellers get the optimum results.
Final stage: Closing the deal
The last and final step of the checklist. While so much still has to be done such as the paperwork and complying with requirements, it should not keep the seller from celebrating a major milestone in their real estate journey.
With the help of the agent, sellers will be able to know everything that needs to be done to conclude the process.