Businesses all over the world have been affected by the health pandemic brought about by the COVID-19 crisis that demands new practices that need to be adapted in the new normal.
The same goes for the real estate industry and while it has survived and continued to thrive in the past several months, it is not spared from new norms that will change the industry’s landscape and business climate shortly and years to come.
For real estate agents, this new normal must be considered as a new challenge and not an excuse for giving up. It should be a stimulus for change and one that will push them to keep moving on and adapt to the changing times.
Get up and start moving
With certain restrictions eased and have been lifted, businesses are starting to get back up on their feet and are working hard to press on towards their new goals.
Life must go on and so is the same way in the real estate business. It’s time to rise up and start moving again.
Work on a plan
With the changes in working environments changing, there’s the need to look at your prospects of working on a remote environment and shift gears to make adaption more convenient and smooth.
Numerous technological tools can be used to adapt to the digital sphere and the real estate industry can benefit a lot from these advances.
Start planning on how you can transition your traditional methods to digital techniques that can give you the results you expect, even better.
Reduce unnecessary spending
Companies and businesses affected by the lockdowns and quarantine measures are looking for ways to cut back on spending since revenues have not been coming in and overhead expenses drain remaining resources.
Businesses are looking for cost-effective ways of doing business under the new normal and many choose to cut back spending so should you.
Reach out to your market
Maintaining regular contact with your clients and customer networks should be seriously considered and will not cost you a lot. Remember that it costs less to keep an existing one than to win a new one.
Here’s how you maintain your relationship with your professional and customer network.
Ensure churning out consistent content- Develop content that you can share with your networks such as to-do tips, innovative ideas, and practical financial advise, just to name a few.
Marketing automation– Send out personalised emails or messages to customers who may want to hear from you and for you to let them know that it is still business as usual. It pays to make them aware that you are still there for them.
Stay active socially- You may want to stay active on social media and not miss out on what people are discussing, trending issues, or market trends that can be helpful for you and your customer base as well.
Stay visible
Being visible makes people aware of your presence- both your existing customer base and potential customers, as well.
While many businesses have closed down during the pandemic, making your presence felt is critical to your image as a real estate agent and one that makes people aware that it is still business as usual. It can also promote your exposure for word-of-mouth as well.
Drive conversions
Increase your conversion rate by developing your rate optimisation strategies. By tweaking your user experience (UX) website design that can give you the most impact, you can surely make the most out of the remote and online environment to deliver excellent customer satisfaction and user experience.
Look at case studies and share positive stories, as well as incorporate positive reviews and recommendations on specific touchpoints throughout your marketing activities.
Also, consider redesigning your website and make it more mobile-friendly to promote improved UX.
Continue to perform
Continue to perform and measure it as it can help you identify areas for improvement that may cost more or do not provide much value for your business and your customers.
Configure your business analytics tools and find ways to measure your sales performance, lead generation rates, referrals, and other key performance indicators essential for your business.
Explore, experiment, and innovate
This is another way of defining how you “learn, unlearn, and relearn” marketing thrusts for your business. While digital marketing is not a fits-all solution, you can assess your marketing goals and re-evaluate your approaches that need scrutiny or a thorough review.
Make sure that when you experiment on ideas to implement it must be cost-effective, focus more on those that work, and terminate anything that does not.
Treat yourself and balance your work and personal health
Balancing your work priorities and personal health is critical to ensure that you are optimally in good spirits and raring to go at it another day. Do not overstress yourself with work or problems, rather take on the challenges one at a time then makes conscious efforts to find ways to resolve it.
Most of the time, you can only think clearly and judiciously when you have rested and composed yourself so take it one day at a time.
Always look at the bright side
Problems and issues do come along the way, however, consider it as an opportunity to grow and adapt to the changes around you, your profession, the industry, and your professional growth.
Nothing stays constant so set your expectations that changes do happen and can happen anytime. The more you accept the fact that you are adaptive to change, the more you can be confident that your flexibility and versatility are what will make your better, stronger, and more prepared to face every challenge that comes your way.