Modern technology has ushered in the digital age and revolutionised the way consumers and markets behave.
In order to address the demands of the digital age, a lot of digital resources began sprouting online to provide users with the tools to boost their social media capabilities and take their digital marketing campaigns to the next level.
The same holds with the real estate industry as it leverages social media to help real estate agents in building their brand and making their presence felt online.
Here are some of the most prolific and essential social media tools that can take your real estate profile to the next level;
Animoto
A video editing software that can be downloaded for a free trial and premium subscription packages for additional features. The free trial version comes with basic yet fully-functional features that help simplify the video creation process for your social media posts- one step at a time.
Users can start working on their video content using pre-designed templates that can be customised to meet your requirements and start building your videos from scratch. From there, you may be able to personalize your video content by adding in texts, colour borders, animations, music, shadows, transitions, and a lot more.
Buffer
It is a publishing application designed primarily for social media management. It can primarily help manage your social media account to automate and publish posts applicable to both web and mobile devices.
Users are allowed to simultaneously publish content on up to five social media platforms with scheduled posts that can be arranged for posting at a later time. It is also linked to a directory of royalty-free media accessible through a few simple clicks.
A cool feature about Buffer is that everything can be created, edited, and published using a mobile or smartphone device that runs on Andoird and iOS.
You can start with the free basic plan that allows users to post on three social media accounts and up to 10 scheduled posts that can be queued ahead of time.
Canva
A dynamic online photo editing application, Canva allows users to create stunning high-quality custom images and is easy to use and loaded with features. It provides a bevy of templates that can help edit pictures, create cover photos, book covers, and brochures.
You can choose from a variety of templates to get started and create or design however you wish and gives you professional quality results.
It comes with a free basic plan and can be very useful for beginners, but for those who want to take their skills to the next level, they can unlock advanced features through paid subscription packages.
BuzzSumo
Designed primarily as a social media research and monitoring tool, it helps users find content and information popularly shared on social media. It can also help track competitor’s social media performance and provide content analysis on their channels.
Trending topics on social media can be filtered based on location, date, trends, and so much more.
A downside to BuzzSumo is that it does not come cheap, with a basic plan that can cost more than AUS$100 per month and as high as $500.
With all these digital tools that you can use to level up your marketing campaigns in the real estate industry, it is well worth the investment as long as you know how to leverage and make the most out of it.