Having a good marketing campaign for your real estate business is important especially when you have all the right ingredients to make it work such as high-quality images, content, listings, information, etc.
But the question is, do you have an effective online or digital marketing strategy that could make good use of all these to improve your real estate business?
Having a digital marketing strategy for your real estate business lets you connect with past, present, and potential clients, as well as establish your presence in the real estate market.
Digital marketing for your online channels allows you to tap into more dynamic and responsive resources to provide real estate agents with the tools to reach out to broader and extensive audiences.
Branding
Setting yourself apart from the rest is what branding is all about because it is what makes your audience think of you when they come across anything regarding real estate.
There are hundreds of thousands of real estate agents across Australia and the key to establishing your mark in the industry is how you make yourself stand out. This is where your online presence comes in.
Expose your personality and skill through your website and social media by showing it in your regular post. Maintain a consistent voice and branding in all of your social media platforms and websites to build and strengthen awareness of your brand.
Engage
Engagement can be a tedious task, but it is well worth the effort. Make it a point to never miss any query from a potential client or provide some helpful tips to those wanting to know if they made a good real estate deal.
Acknowledging comments makes followers feel they are important and “like” their comments when you agree with them or provide a brief yet informational response if needed.
Engaging with your followers makes them aspire to monitor and learn more about you, which helps increase your exposure and mileage to your growing social media network.
Make sure to also post consistently, since many if not all of your followers are looking forward to your next bright idea or topic that will keep them engaged and educated at the same time.
Share your industry knowledge and ideas
You don’t need to spill the beans on anything and everything you know about the real estate industry, but it is always good to give your audience practical and noteworthy thoughts about the real estate industry that you feel they must know.
This creates the impression that you are building your reputation and reliability as an authority in the industry and can be a good thing, especially when developing your brand.
Provide useful tips on how to negotiate the price with a seller or how new homeowners can add value to their property, etc.
You can also provide information and updates regarding other communities. This can help expand your reach and extend your existing network.
Promoting businesses in your area can also give you multiple benefits, as those businesses can in turn also promote yours within their networks.
Diversify your blogs and social media posts
Listings are vital to your online presence, so creating a good balance of topics for your online posts is important so that your audience does not get bored with monotony and predictability.
Take time to do your research and find trending topics that are interesting to share or provide to your audience. Testimonials and client reviews also help in making your audience see your credibility and reputation as their go-to real estate agent.
Optimise search capabilities
Use hashtags in your blog or social media posts. Not only is it a free tool, but it can also help a lot when reaching out to potential clients.
Researching and using trending keywords to target your audience or looking out for similar hashtags your competitors are using gives you a view of how they are targeting their audience.
For instance, hashtags that use combined general real estate terms with location-specific words can strengthen your search capabilities such as #realestatesydney, #openhouseadelaide, #housesalemelbourne, etc.
Create unique and compelling content
Content is king and can help boost your digital marketing strategies such as using high-quality images, videos, and live streams to encourage audiences to read or view your content.
Good quality and well-prepared images give your posts the professional look and create an impression of how you value your work and your audience.
Advertise
Advertising continues to be one of the most effective means to promote a product or business.
In the real estate industry, this means generating more buyer and seller leads.
Social media advertising
Years ago, organic reach for a brand page using Facebook used to be set at a standard rate of 16%. Today, however, that number stands at only 0.09% and the platform’s share prices have doubled.
Boosting your pages on Facebook now costs more than you think especially if you want to target a broader audience, but it is still worth it.
Smart advertising
Using data to plan your advertising goals will help you chart your marketing campaigns through digital marketing and targeting. Instead of splurging on ad packages that promise to provide optimum reach, a lot of real estate agents understand the importance of targeted advertising as a way to maximise reach and save money on top-tier ad packages.
Marketers need to scale up their ad campaigns to generate the best results for their clients and stay abreast with the latest on listing presentations and industry intelligence, this way vendors do not get to spend much on ad portals.
Lead generation
While it is a generally accepted idea that running ads to people who have been to your website might help generate leads, Google Analytics says otherwise.
According to studies, people who visit websites to look at a property but do not inquire about it are likely to be dead-end leads and have no intention of making a purchase, they are just clearly “curious” about the property.
An effective real estate marketing strategy is through targeting where they focus and determine the intent of visitors on websites. For instance, locals visiting your real estate website to scan through listings could mean they own property in the area.
Triggering time-bound boosted ads to these site visitors, the real estate website sends a call to action and generates new leads each time and the audience gets refreshed after the expiration of each boosted ad.
Real estate agencies could spend a minimum of $5 each day for each ad and be able to generate several leads at a much lesser cost compared to traditional advertising which could cost hundreds or even thousands of dollars each month without any guarantees in the absence of a communication channel.
Develop ad strategies to meet demand
The biggest advantage of digital marketing versus traditional advertising is that real estate agencies get to have more business intelligence and measure their performance more efficiently and strategically.
Real estate agencies get to have more direct connection channels with their market prospects instead of advertising at-large which can cost more and not guarantee results.
With data and digital marketing resources well within reach, online real estate marketing and advertising can be exciting and cost-efficient in the real estate industry, at the same time be able to work its magic in improving your real estate business.