It should be worth knowing that real estate agents need to embrace social media as a primary mover in building communities, demonstrating your expertise, and promoting your real estate business.
But have real estate agents realised the value of social media in growing their businesses?
Yes, it can, and by properly leveraging social media it would not be a surprise to see their real estate business growing rapidly and consistently.
Here’s how social media can contribute immensely to business growth.
Promoting brand awareness
Consistently and regularly posting and updating your social media page is one of the proven ways to ensure exposure and generate brand awareness. Many enterprising real estate agents have resorted to more personal approaches such as using social media to extend beyond their real estate brand by establishing a more personal and individualised connection with their community of followers and social networks.
They do this by using Facebook and Instagram to showcase their expertise as a real estate agent but go above and beyond by combining value-added services, publishing community-based content, and promotional but unique real estate posts.
A good way of approaching your brand awareness thrusts is to allocate 80% of your posts to branding content such as insider tips, home improvement ideas, etc. This may also include information regarding suburb or locality profiles or client case studies.
The remaining 20% can be dedicated to property listings, which must always be kept up to date with information posted every time changes or listing revisions are needed.
Consistent audience engagement
Use social media to engage your audience by looking for ways to help your community find solutions to their real estate concerns and problems, that way you may be able to win their trust and confidence as their go-to guy when it comes to real estate.
Publishing posts regularly like once a day can greatly help increase impressions or the number of times your content appears on screen by as much as 200%. This can greatly improve the engagement of your audience the moment they click a link, like, share, or comment on your social media ad or post.
Sadly, organic engagement on social media tends to be low however, with the right strategies and resources, organic engagement is highly possible. For instance, research has shown that giving out prizes and competitions have been found to increase organic engagement.
Giveaways provide people with a chance to share your post so that others could also avail of the promotion and give your social media post the mileage it deserves.
Growing your business
Social media is a cheap yet valuable resource to promote your property listings and generate leads. Not only do you advertise properties for sale but you also get to promote your professional services as a real estate agent.
With social media, you can create and launch fast property campaigns for single and multiple listings. This is a great marketing tactic that can generate positive results quickly and at relatively minimal to no cost at all- all you need is to invest some time and planning to get it going.
Don’t forget to always incorporate your call to action (CTA), that way you allow your audience to take action whether it’s to fill out a personal data sheet, inquire about your property listings, book or schedule an inspection, or avail of a promotional offer, just to name a few.
By now, you can imagine how powerful social media is to help boost and grow your real estate business, so make the most of it. It’s a more affordable and convenient way to jumpstart your real estate business.