Social media has significantly changed the landscape of online marketing, allowing you to access and take advantage of dynamic marketing tools simply by creating an account, developing your business page, and connect with people for free.
What’s more, you can target specific groups based on location, profession, demographic, and gender when developing and optimising your audience targeting strategy.
Other than the free and basic services available online, premium or subscription accounts provide you with access to advanced dashboards and tools to track and monitor performance data and key performance indicators (KPI) that will help you better strategise your online marketing campaigns.
Let’s face it you can’t get far as a real estate agent if you do not value the importance of marketing strategies in growing your sales, leads, and overall business.
Mastering your skills as an agent is one thing, but developing effective and reliable strategies to market your business is a different one.
You can be a very convincing real estate agent, but without effective marketing strategies to showcase your abilities, you won’t be able to get ahead in the real estate industry.
Here are some of the best and effective marketing essentials to enhance your strategies and help you succeed in your social media marketing campaigns;
Create your brand
In today’s highly competitive real estate market, clients need more than just your number of real estate or professional profiles, instead, they go beyond and for at trustworthiness, credibility, and reliability of a real estate agent.
This is where personal branding comes in, where you develop and project an image relevant to the needs of the real estate market.
Use social media to promote your brand and start by creating compelling and engaging content then distributing it through the different social media channels.
Content marketing lets your audience recognise you as an authority or a reliable specialist in the industry- who they can relate to when it comes to the real estate business.
Share links and reference materials that can help guide your audience in finding answers to their questions. This impresses upon them that you think about them and willing to help out whenever you can.
Always make it a point to engage your community and professional network so that you can start building your brand and reputation.
Additionally, when developing content topics for posting or sharing, it is vital to take advantage of search engine optimization (SEO) methods to help you identify trending keywords and targeting your audience.
Also, use only reliable sources for your content and exercise due diligence when validating the information you wish to provide and share.
Develop a value proposition and own it
A key indicator of successful real estate agents is an established unique personal value that sets them apart from the rest.
Their value defines who they are and how they have worked hard to build it. This is what appeals to people and allows you to win their trust. Your value proposition is what people look for and tells them who and what you are based on your personality, principles, work ethic, etc.
While your appeal with some can be as simple as how you look, some will go further and test your mettle in the industry, your track record, or how you are as a professional.
Many real estate agents play the defensive and that’s what scares people away, taking advantage of people’s inexperience and gullibility usually ends up burning bridges with clients.
Instead, understand your true value by looking at your strengths and how you make the most of it succeed in the real estate market. By developing your value and owning up to it, you will be able to master your marketing strategies to work for you and your clients.
Get your message across
Providing the best quality content and delivering it effectively to your audience is one major strategy to help provide you with influence on the market.
With compelling and reliable content materials that are consistent and delivered regularly, it becomes your powerful tool to build your brand.
Provide your audience with the answers to all their questions that way they understand and know that you care for them and that makes them feel empowered. It also helps strengthen your brand.
Make the most out of social media to deliver your content and making sure that you get your messages across effectively and to the most number of people.
If you are good with audio, videos, or written content, such as blogs, Q&A, forums, etc., you take advantage of those and use it as your leverage to influence your audience and the market.
Establish authority
Use your skills and professional expertise to establish your level of authority or influence in the real estate market. Work on your value and leverage it as your brand, as well as establish your credibility and integrity in the industry.
Your sphere of influence should reflect your strengths and focus on it to boost your marketing campaigns as a real estate agent.
Share your stories, go out and ask people, then offer solutions to issues and difficulties that hound your potential clients and target audience. This helps foster respect and professionalism.
Since people consider you an authority, you can influence their opinions and decisions to favour you since you have gained their trust and confidence.
The real estate industry has been a traditional sales-driven market, but not anymore. The market has evolved and so has the attitude and behaviour of consumers- one that requires added value beyond the sale of one’s property.
By focusing on these real estate social media marketing strategies, you will be able to make your mark as a successful real estate agent.