Many people think that a marketing strategy is different from that of directed to sales, however, this may not apply in all cases.
In the real estate industry, success can be an arm’s length away when marketing and sales strategies are aligned and work together to achieve business goals and in most cases even exceed expectations.
Studies have shown for companies that focused on aligning their sales and marketing strategies are 67% more successful in closing business deals. Also, companies with aligned sales and marketing strategies have seen stronger annual growth by as much as 20%.
Unfortunately, a lot of companies failed to realise the need to study the numbers as recent surveys have revealed that only 8% of companies have benefited from a strong alignment with their marketing and sales teams.
Unless companies reconsider their strategies that rely on these findings to see their business grow with long-term sustainable results, it will not be a surprise to find them biting the dust behind their stronger and more adapted competitors.
How The Real Estate Agent Benefits From Aligned Marketing And Sales Strategies
Marketing and sales teams have been traditionally working autonomously from one another, believing that their functions differ so much from each other and not cross official boundaries lest their goals and objectives are not met.
But if it used to work in the past, the changing market forces have evolved so much that it has dramatically changed the dynamics of business and market behaviours.
However, the sales and marketing teams work toward achieving an important goal- revenue.
Many companies in the past have not experienced a concerted effort between marketing and sales units, missing out on how both departments could contribute to creating a strong and unified strategy to maximise earnings and achieve optimal business goals.
But some companies have discovered that by breaking barriers and aligning their marketing and sales strategies resulting in better and improved earnings and growth for their business.
Improved outcomes from coordinated sales and marketing actions
A business unit with a sales and marketing team that is not aligned often end up underachieving their targets and results. This causes a fragmented business organisation that tends to foster miscommunication, internal squabbles, and unhealthy competition.
With a concerted strategy that integrates sales and marketing efforts, there’s no room for redundant actions and confusion within the organisation. Both teams can better work towards a more dynamic unit that brainstorms and interacts regularly to achieve higher goals and long-term growth through amplified efforts.
Better customer experience
As marketing’s goals are to generate and convert leads, while the role of sales is to generate customers from those leads, both units need to work together to develop accurate client personas.
When marketing and sales take on shared ownership, they are more likely to improve and provide better experiences for the client journey through the sales funnel.
Impactful and better strategies
Statistics show that 83% of companies that have seen growth believe that their strategy of aligning sales and marketing is one of their success factors.
They point out that the alignment of both departments is critical in supporting their business’ overall strategy. This enables both units to provide business intelligence with one another that enhances their methods to nurture and foster their client relationships.
It’s never too late for real estate agents to take advantage of this concept of alignment between sales and marketing. The numbers prove that it works and there’s no doubt that it will work for you.