Winning the attention of online audiences nowadays is not as easy as you may think. In a highly competitive market, especially in real estate, there’s more to just a graphically stunning and entertaining website to make people swoon and subscribe to your business.
The constantly changing market and consumer behaviours have made it more challenging for businesses to stay on top of their online game, as preferences and expectations rapidly change. Unless your real estate business is up-to-date and adaptable to these factors, you just might be biting the dust of those who do.
Many businesses, not only in real estate, have been investing a lot in making themselves relevant and adaptive to the changing market environments, making it more challenging and difficult to stay ahead of everyone else.
But one thing’s for sure, having the right market mindset, business intelligence and data, as well as developing the best strategies to boost your lead generation campaigns can help give you that competitive edge.
Start with captivating and attractive landing pages
It’s going to be more than just visuals and you need to go beyond what the eye can see and focus on tickling your audience’s senses by catching their attention.
By this, we mean that that it takes compelling and alluring text content as well to entice your audience to go further into your website pages and see what you have to offer.
As they say, first impressions last and the same principle applies to your landing page since it projects the initial image of your business to your audience.
However, to generate more leads it is vital to understand the importance of matching your campaigns that would be relevant to people who are ready to take the step in deciding to become your client.
The need to generate high-quality leads
An effective marketer needs to take advantage of technology to move smarter and faster to take its digital business to the next level.
To do this, your campaigns must be founded on data and information to help in building connections, professional relationships, and close deals in the best way possible.
Also bear in mind that your two primary focus areas to target in your marketing campaigns are to get more traffic from site visitors and generate a better reaction to keep them engaged.
Optimise your landing page
Having a well-optimised landing page that aims to target audiences and convert leads is the way to go.
This has been proven time and again by many digital marketing agencies around the world that can generate millions of dollars in sales especially with a well-crafted landing page that makes good use of enticing calls to action.
How to introduce your landing page
Your landing page needs to have the right elements to make it more effective and productive tools such as content, PPC, SEO, and social media.
Make good use of these tools to develop eye-catching and compelling content to establish your real estate business and showcase your skills or expertise in the real estate industry.
Here are some amazing ideas to help you make the most out of your landing page.
Develop a lead capture
Even if you have good content and an amazing page, but without a lead capture element, you may risk losing your leads in favour of your competitors.
One of the best lead capture tools out there is a working email address, so this is where your calls to action (CTA) such as a sign-up, register, or subscribe button can help get that vital contact information from your leads.
To be more enticing and effective, you need to consider raising your chances of getting that valuable email address or contact information by applying these two important principles- offer something before you ask for it and make every step of the process valuable and engaging to your target lead.
Make sure to develop interesting and exciting ways to encourage your audience to opt-in and provide valuable contact information.
Make use of lead magnets
Consider optimizing your process to convert your visitors into valuable leads by planning on having a successful and productive client lifecycle. You must fill in the gap between your traffic generation and lead generation stages to prevent visitors from ignoring your attempts to gather their contact information.
This is where your lead magnet comes in and here are some examples;
- Free trials
- Webinars
- Free training
- Ebooks
- Industry tips
- Case studies and white papers
- Interview with an industry expert on a popular and trending topic
Make sure to incorporate a landing page conversion mechanism
It is important that you take note of your landing page conversion processes to help you measure the performance of your landing page and how you can tweak it after identifying areas for opportunity.
Some key examples of effective landing page headlines are;
- Providing market research updates
- Sharing positive client testimonials
- Tips on how to choose the best properties
- Ideas on how to make smart real estate decisions
- Home improvement and renovation tips to help save money
- Tips on how to negotiate for a fair price
While there may be more topics that you can share with your audience, make sure to make your content more appealing and enticing.
Categorise your leads
Different stroke for different folks truly applies in marketing, so make sure to take the extra effort of studying your lead profiles and personas.
This way you may be able to make focused content that would appeal to them based on their needs and preferences. This will help you save, time, money, and effort.