If ensuring your steady stream of leads is hard enough, just imagine how another layer of difficulty you can have in making sure that you have properly connected with each one of them.
It may seem a bit daunting, especially in real estate, but when you know how to play the game, it’s just going to be a walk in the park.
Having good traffic of leads into your channel is critical to maintaining a reputable and reliable professional image, as well as adding to your listings and allowing you to gain more clients.
How to approach your leads effectively
You must know how to deal with every lead that comes into your funnel. Here are some of the best industry practices that can help guide you to connect with your leads and eventually convert them into your clients.
Reach out and make the first contact
Do not hesitate to maximise your opportunities in reaching out to the leads that come to your channels. The first thing to do is to avoid the mindset of getting rejected by any of your prospects.
Do take note that while not every one of those leads shares the same preferences and sentiments as the others, it is always important to take advantage of that opportunity to make a connection.
Remember that not attending to any of your lead is something that must not be done and lose the chance of connecting with them and giving them over to your competition.
Start a conversation
Take advantage of any information available to you to open up a conversation and get things going. The key here is to break the ice and make them feel comfortable opening up to you as you are to them.
Avoid being too revealing about how you found out about them such as them signing up to your newsletter or answering to your call to action, instead, make it more of a casual conversation to help them feel at ease with you.
Develop a relationship and engage your contact
It is critical to start developing a relationship to help ease them over to convert as a client. Remember that there are two types of leads- soft and solid leads.
Solid leads are those ready to go to the market and soft leads are still doing their research to find out what options are available to them.
Every lead is vital to your success as an agent so make sure to identify which type of lead you have before you.
For solid leads, you can provide them with unbridled assistance and service by making their real estate journey an easy and memorable one. For soft leads, find out what their interests are and work on it to foster your relationship with them.
It may take some time to convert soft leads into your clients, but it does pay to have established a relationship with them as they will surely turn to you when the time comes for them to make their decision into real estate.