First impressions are lasting.
It’s a fact that has withstood the test of time and still applies to the modern world. As a real estate agent, the impact of first impressions is very profound and could mean the start of a long and productive client relationship.
Where to start?
There’s always that one question that comes to mind, especially when considering how to get started in developing your persona and reputation as a real estate agent.
The first thing to do is to create a compelling real estate agent bio that does more than simply introduce yourself to clients. You must make sure it provides the right details to help property sellers or buyers know if you can provide them with the solutions to their real estate needs.
Studies have shown that more than 62 per cent of real estate agents spend an average of one hour per day on advertising and marketing their services.
While doing so is a great way to attract more business, your professional biography is your window to establishing a personal connection with your audience.
Making your real estate bio
It is important to understand the basic details that go into an agent bio, which includes vital information such as personal background, qualifications, industry knowledge, local expertise and even specific ways and methods of dealing with clients.
Don’t forget to include certifications, statistics, reviews and client testimonials because this help establishes social proof and professional credibility among home sellers and buyers.
Tips on how to create a compelling bio
One of the best ways to distinguish a compelling bio is when it effectively opens doors to meet new clients and becomes a go-to expert when people need a real estate agent to help them.
Tell your story
People are normally and genuinely drawn to stories, especially when you feel a connection with another person.
Providing a list of professional credentials, experience and expertise are great, but it matters more for people to know the human side behind the image.
People want to have a feel of the person they want or are dealing with, especially when they know they will be working with you and need to establish trust and confidence in you as a professional who can provide the best solutions to them.
Your story can be how you worked your way up when starting as an inexperienced agent, how you were able to assist a homeowner in need, or what inspired you to accomplish what you have achieved.
Your story could also be facts about your charitable or volunteer projects, a hobby or passion that you want to share and how it can help your clients make the most out of their real estate journeys.
Showcase your skills and expertise
Your potential clients expect to see how you are capable of handling their real estate concerns and how you can provide the best solutions.
You can share your wins and successes as you have done with your other clients. Provide and share some of your real estate knowledge and acumen, but just make sure not to lay out all your cards on the table.
Don’t be too comprehensive, just provide quick and easy-to-direct information that will be easily captured by your audience.
Use professional photos all the time
The choice and use of images is an art in itself, the same goes with your professional photo. Remember that you want to make a strong and lasting impression, so make sure that you are consistent in promoting your brand via the information and the visuals you provide.
Make your image a reflection of your brand and when possible, hire a professional photographer who knows and understands the power of visual communication.
It’s going to be worth the investment.
Ensure having accurate details
When you have done your bio, make sure to carefully read, edit, review, and do it all over again. The key here is to ensure that you have all the right and accurate information on your bio and not have a slight error on it.
The reason is simple, inaccuracies can be very telling and could cast doubts on your professional demeanour and your attention to detail, which are crucial elements when people look for someone they want to trust.
Also, do not forget to have all the necessary contact information presented and accessible in your bio. If you can provide multiple channels of communication, make sure everything is there for people to see.