Email marketing is easier said than done, especially when you have not taken the time to plan for it.
A lot of people usually make the mistake of rushing into avail of free resources and taking advantage of those marketing capabilities to jumpstart their businesses, only to end up getting stuck somewhere in the middle and quit.
The same thing can happen in the real estate industry, where over-eager agents often take on a similar path and end up not knowing what to do next.
A real estate email campaign can help you get ahead of your competition, only if you know how to use it and maximise its capabilities for your real estate business.
Finding the right real estate email content
Your real estate email campaign can do more than just introduce your real estate business to your target market. It can establish your link to your potential and existing clients, especially during this Coronavirus era where physical and social contact is limited.
Thus, finding the right newsletter or email content that connects to your audience can help you get to your desired growth results.
Key content ideas for real estate emails
You might be surprised to hear this, but there are simple ways to help you make the most out of your real estate email marketing and that is to determine what content best resonates with your audience.
Not only will it help you determine your email content, but will help keep your audience engaged and keep them coming back for more.
Be familiar with your community and content materials
Knowing the popular and common needs and wants of your audience will help you develop quality and relevant content that suits them.
For instance, when you list the property in an area popular with young urban professionals, your content needs fit that target profile. In the same way, you target holiday-makers or prospecting investors with enticing vacation properties for your content.
The relevance of your content will keep your readers glued to your pages and anticipate the next newsletter instead of just passing through.
Your email newsletter becomes the relationship-building tool that contains all the necessary data needed to help you know your market and how you can effectively strategise your real estate email marketing drives.
Bonus tip: One of the best topics that you can consider for these are solutions or ideas that will help them solve common problems that are common in the area.
Develop content that strengthens your authority and credibility
Always consider your content as your window to your business and becomes your social proof. So, focus your content on topics that can boost your credibility and authority with your audience.
Here are several real estate topics that can help you get moving.
Local property and real estate news
One of the easiest to accomplish is looking for updated property and local community news then sharing it with your subscribers is a great way to enhance your credibility and authority in your business.
Sending out community updates and news impresses on your audience that you know what you are doing and show concern for your audience by sharing with them what’s up and what’s not in the community.
The idea here is that you get to be the person who gets in their mind first when looking for news or related updates regarding real estate.
Real estate-related tips and guides
Providing your email newsletter subscribers with noteworthy and relevant content such as guides and tips on buying property, investment ideas and tips, how to choose and apply for a mortgage loan, etc.
You can track responses or actions that can help you target develop your next steps when you do a follow-up and propose solutions.
Create your brand of content and business news
Aside from directing or linking your readers to third-party sites, it is equally important that you develop your content brand such as your blog or news bulletin to add to your email newsletter.
You can do this in the form of providing sound advise or insights regarding the local real estate market or your community which gives your content that personal touch to make your readers feel that they’re subscribing to something reliable and trustworthy.
You can also highlight client testimonials, reviews or feedback to help boost your brand for your newsletter.
Make good use of reports, research, and industry-related data and statistics
Always remember to remain factual and cite references from industry-related data and sources to back up your claims. This is also a good way to present your professional image and attention in handling your real estate business.
Use reports and data to your advantage as it will make your content reliable, credible, reliable, and professional- these are qualities that your audience will look for when turning to your for their real estate concerns and decisions.