Search Engine Optimisation (SEO) is a key to unlocking the secrets of making your real estate website work amazingly for your real estate business.
While many people find SEO to be very complicated and intimidating, it becomes more manageable and intuitive once you go through the learning curve. Nonetheless, SEO is a never-ending process that needs time, dedication, and attention since Google continuously release new and updated algorithms that align with user behaviours and trends.
But while there are a lot of factors at play with regards to SEO, you don’t have to be concerned about every one of them as long as you know the key fundamentals and realise that it may not be that tricky, at all.
How to develop a good real estate SEO strategy
Before you start digging into SEO, it would be wise and practical to look at the big picture and how you chart the path for your real estate business. Remember that you must understand SEO is vital in improving your website’s authority and content.
Optimise your content
You aim to optimise your real estate website so that it ranks in the search engine results page (SERP). For that, your content needs to be relevant to your audience’s needs and establish authority by taking advantage of internal linking.
Don’t forget your title tags
These refer to the titles of your web pages that give search engines the information that best describes your page and what it is all about.
The reason for this is that Google will work around finding the best results based on user intent for the search and when it crawls through the web it will find those that closely align with the user’s full search query.
The page’s headers and subheaders should also ideally reflect your content as Google also scans through the texts of your page’s content. A good tip is to strategically use keywords throughout your site’s content.
Research your keywords
This means identifying your relevant short and long-tail keywords throughout your site to give it the visibility it deserves. Researching your keywords accurately is a fundamental practice that can boost your site’s traffic.
Create compelling and high-quality content
Since content is what your audience will look for in your website, it is beneficial if you develop insightful, useful, and relevant content. SEO copywriting should focus on developing persuasive, helpful, and constructive content that uses specific keywords, as well as influence people to promote your content on social media.
This increases your site’s relevance and authority based on your content that has been found to automatically improve your ranking capabilities in Google search for your chosen keywords.
Understand domain and page authority
It would be good to know about your site’s brand score, which is also your domain authority. This is measured by the quantity and quality of external inbound links to your real estate website.
The higher the number of inbound links your page has, the higher your page quality is, and the better chances of ranking higher in organic searches.
Page authority, on the other hand, works similarly except that it is specific to the page itself. You can leverage this to develop your strategies to benefit some of your focused pages compared to your other pages by order of importance. Staying consistent on this helps your page increase its authority.
Link-building campaigns
Just like establishing domain and site authority, link-building also plays an integral role in SEO that can boost your site’s traffic.
One effective way of doing this is through guest-posting, which can be incorporated into your content marketing drives as you post content on external websites. Not only will this be beneficial for your brand, but it also develops your relationship with other websites and opens up more and new opportunities to build links for your real estate website.
Measure your performance
It is important to measure your website performance by using online tools such as Google Analytics. This will help you find out the cracks in your performance and provide you with details in how you can fill and repair those cracks.
There’s a lot of data that you can get out of Google Analytics that will help you strategise your SEO goals such as knowing how many visitors have come across your website, geographical location of your visitors, and performance on delivery platforms such as desktop, mobile, and keywords, as well as the most popular content or pages on your website.
With consistency, focus, time, and adaptability, you can make SEO less challenging and intimidating by keeping yourself abreast with the latest updates and trends to maximise the capabilities of your website for your real estate business.