Effective communication is a vital skill in the real estate industry. It is a very important tool that can spell the difference between failure and success.
As a real estate agent, how you communicate with your clients affects your performance because it is the only way how you can convince people in selling or buying property.
A successful real estate agent is armed with the proper professional attitude and possess good communication skills to enable their clients to have a memorable and worthwhile real estate experience.
Based on a survey of highly successful real estate agents, here are the common trademarks of excellent communicators that are crucial in the real estate industry.
Active listening
One essential yet functional quality of great agents is active listening. They always pay careful attention to their clients by letting them speak out about their needs and preferences and actively listens to get a better understanding of how they can customise solutions to help clients achieve the best outcomes.
These agents respond accordingly to what their clients are conveying, staying on topic, and take notes of areas where they can explore options and solutions for the client.
Knowing asking is as good as answering
As effective communicators, successful real estate agents start to express genuine interest in their clients by asking appropriate and well-intended questions. This is how they start by positioning themselves as an authority in their line of business by starting with an interview during the first meeting.
For those looking to sell, agents avoid asking simple yes or no questions rather discover the needs and preferences of their client by asking open-ended questions.
By doing so, they allow their clients to express their preferences or opinions, especially when opening up options such as considering putting up the property for auction or solutions that could help them achieve the best outcomes for their real estate journey.
Writing skills
Another useful skill for successful real estate agents in writing. They do not leave room for clients to reach out to the other since they can effectively take down notes, compose their ideas well and convey their thoughts and ideas effectively to the best comprehension of their clients.
Other than taking notes, their writing skills are highly useful in sending out written communication such as an email, sharing updates with clients, providing market tips and information, or simply greeting them on a special day, which can mean a lot to their client base.
Writing skills are as important as verbal communication so agents need to make sure they put in the right words, punctuation, grammar, and spelling.
Create a lasting impression
Great agents always make sure to put their best foot forward and create a lasting first impression. They do so by setting the right tone, especially with first-time contacts. First impressions last and what people see and feel in an agent they are working with is what they see in you as a professional and authority in the business.
Look professional, dress smartly, stand straight, and talk confidently. Make sure to also recognise body language and avoid intimidating your clients. Show interest and act professional all the time. This will help establish your professional relationship so get it right the first time.
Reach out
Successful agents make it a point to stay in touch with their clients to make them feel valued and important.
Aside from adding value such as providing sound advice or updates regarding properties or real estate news, they reach out by remembering their clients during special days, holidays, celebrations, or special occasions.
They send clients birthday greetings, anniversary cards, discount coupons, gift tokens, or flowers. They make an effort to give their personal touch and if they have a property listed, provide their clients with regular updates on the status of their property or alert them if there are any up for sale.
Successful agents do not focus totally on themselves rather they understand the value of clients and establish professional relationships to help their clients and make their real estate business relevant for the long term.