Your real estate website has been running for a number of years but you suddenly discover that it’s no longer performing well as before, then maybe it’s time to consider redesigning it for a fresh new look.
However, you don’t know how to get it going. Don’t worry, almost everyone’s been through and you are not alone.
Let’s face it, developing and launching a website can be daunting, stressful, and time-consuming. The thought of starting over can be more frightening, especially when you want your website to live up to its expectations- both by your business and your target audience.
An adaptable website usually goes through regular maintenance and re-calibrations to meet with the demands of market and online behaviours that constantly shifts at a rapid pace.
Why you need to redesign your website
One of your signals to consider redesigning your website is when it no longer responds to the needs and preferences of your audience, such as when it no longer performs as well in terms of site visits, page traffic, or is not holding up in matching its performance against a competing site.
Also, it is also applicable when your business is undergoing a major transition with new business styles and approaches so that it reflects those changes when going live.
Challenges to website redesign plans
Studies show that one of the drivers why businesses are reluctant to implement a website redesign is their lack of satisfaction in the outcome that fail to meet their expectations.
Another reason for this is the lack of adequate planning from the beginning that affects perceptions that they hope to avoid similar pitfalls in the future.
How to go about it
It all begins with your blueprint of what you expect out of your real estate website that includes your business goals, targeting objectives, investments, and growth paths.
With a goal and direction to follow, you may be able to come up with an amazing website redesigning plan.
Evaluate your existing website and re-assess your goals
With all the available data and online resources that are accessible to you, re-evaluating your current website and determining areas for improvement is no longer impossible.
How is your website currently doing? Does it load slowly? Do you need to add features? What does your audience say about your website? Is your website up-to-date?
These are just a few of the vital questions that can help you re-assess your real estate website’s capabilities and how it becomes relevant to the needs and demands of your target market and audience.
Always base your findings on data and analytics available for your website such as;
- Sales performance
- Lead generation
- Bounce rates and average time spent on your website
- Customer engagement
- Backlink generation
- User-experience capabilities and features
By looking at these performance metrics, you may be able to re-asses your goals and find out what better ways you can do to implement the improvements needed for your website redesign, since 75% of people judge business credibility mostly on website functionality and design.
This means that you have to let go of outdated designs and old features, especially ones that do not support new features and plugins that make browsing more convenient for your audience.
Do not be afraid to invest
If you lack the technical expertise to implement your website redesign, do not be afraid to invest money in the process so you can avail of services that you need to realise your redesign process.
It is better to always be on the safe side by setting aside money to get the right people to do the job, than to experiment with hit-and-miss actions that could cost you more money to correct in the long run.
Scout for reliable service providers online and compare rates just like you would when hiring your staff.
You can ask for recommendations from friends or you can advertise your need for a website design specialist or agency, but remember to always support your choice by finding those who can mirror your ideals and goals for the website redesign process.
Also, make sure that your pages go through optimization to make it more visible and stand out among organic search queries and rank in search results.