If you’re into digital marketing or consider yourself a digital native, then you must be familiar with Facebook Messenger bots, which is more popularly known are Messenger chatbots.
The chatbots enable your Facebook account or page to engage your audience through an automated interaction or conversation mostly using canned responses the moment they start a dialogue through Messenger.
Initially, a dialogue can be formatted to start with a series of menus or keyword guides based on those commonly used by targeted audiences, for instance, preparing responses to commonly asked questions and incorporating it into the chatbot programme to respond when the question gets selected by the reader.
Nowadays, with the help of artificial intelligence and technology, bots can now be programmed to anticipate questions, find the best answers, and execute tasks. What people love about chatbots is that it is more convenient than downloading an app, researching for answers to specific questions, calling for inquiries, etc.
Benefits of using FB Messenger bots for your real estate business
With around 2.89 billion monthly active users on Facebook worldwide, it’s no wonder digital marketers need to get on the bandwagon.
To date, there are around 500,000 active Messenger chatbots and the number keeps growing, which is simply an indication that it does have better capabilities and provide immediate responses to audiences compared to newsletters or email.
Direct reach
Studies have shown that people have been found to open a Facebook Message 3.5 times more compared to a marketing email.
Calls to action (CTA) buttons on a web page can immediately be linked to a chatbot that immediately responds to any query and the audience gets answers right away.
For more targeting capabilities, sponsored ads in FB Messenger can be activated to send out communication or responses to anyone who has accessed your FB page and provide you with an instant subscriber list, which can then make use of chatbots to touch base with your high-intent leads.
Economical and efficient
Chatbots can help you save time and money for customer care channels 24 hours a day, seven days a week and does not put customers on hold waiting for an answer to their queries.
They can even ask the same questions over and over again without the chatbot complaining and providing the most appropriate and best responses all the time.
Your chatbots can help you focus more on your core business functions by taking on the customer contacts from you unless otherwise your attention is needed, which rarely happens.
Handles online and e-commerce transactions
When prepared with the right response scripts, bots can automate business e-commerce transactions and other sales processes that can be customised for personalised responses or actions needed by the reader or site visitor.
Engages and re-engages customers
Chatbots can retain information effectively and efficiently with every interaction, which can be used in the real estate business if you want to exceed your client’s expectations.
It would cost way less compared to traditional advertising and marketing campaigns to help you better communicate and deal with every lead that goes through the funnel.