In today’s digital environment, it pays to engage your audience to ensure that you get to always be on top of mind for your chosen niche.
In the real estate industry, it pays a lot to make sure that your audience stays engaged so they turn to leads and eventually convert to sales.
Remember that the online real estate market is a very competitive one that constantly evolves and finds ways to attract more audiences, which is why agents also need to make sure they are not left behind.
The popularity of video content
Whether it’s from your social media or real estate website, videos are among the most popular content that resonates more with the audience.
For instance, YouTube has around two billion users to date, which is not far behind Facebook with its 2.74 billion users logging in every month. Around 74 per cent of adult users use YouTube and 77 per cent of the audience aged 15 to 35 years old have a YouTube account, followed by those aged 46 to 55 at 70 per cent.
A large percentage of videos on Facebook are linked to YouTube as well, so just imagine how widely used and extensive is video content being consumed by audiences around the world, so there is just a great opportunity for agents to take advantage of this massive trend.
Remember, your goal as a real estate agent is to reach out to an audience and doing so requires attracting their attention and engaging them to draw them to your brand.
Real estate video marketing ideas that work
You don’t need to have elaborate and expensive equipment to produce video content worthy of Hollywood calibre to be noticed but all there is to it is creativity, quality work, and planning to get you started and get moving.
You’d be surprised to find out that current smartphone models have upgraded imaging capabilities to help users produce premium quality videos and images.
This makes sense in the real estate business because your audience will be able to visualise everything that you have to offer right there and then.
A recent report detailed that around 90 per cent of total users declare that product videos contribute largely to their decision process.
Here are examples of video content that can greatly help in boosting your online presence.
Advice for home buyers
Hands down, the house purchasing process is not easy, especially for first time home buyers.
Even experienced ones often feel butterflies in their stomach when faced with another option to purchase a new home, especially when they are not sure what to anticipate or what risks are ahead for their new purchase option.
This is where you could come in as people would appreciate having such advice and insights would come in handy and helpful for them.
It can be short or informal videos that can give them some practical tips, but regardless of the length or presentation, your brand would surely be recognised for such.
Home seller advice
Those looking to sell their home would want to know about tips and tricks on maximising the value of their property.
Surely, as a real estate agent you have all the answers that they have not thought of, so providing them with some general guidance on how to do so could catch their interest and eventually some, if not most of them, will reach out to you to help them step by step.
Whiteboard videos
These are great educational tools that provide great visual appeal to those who want to know more about your ideas, so using these to your advantage can get you places.
Client testimonials
Depending on how you plan to present it, client testimonials can go a long way to help people build confidence and trustworthiness in your brand.
While it may be tempting to request clients to upsell you as their real estate agent, it would be best to help potential clients make their decisions based on their personal experience.
Case studies
This is a more detailed type than a client testimonial, but a case study detailing how a client’s real estate journey was fulfilled through your help can guide potential clients to seek your expertise in making them achieve theirs.
Neighbourhood or community videos
Whether it’s a popular bar, restaurant or mall, featuring amazing hangouts around your locality can help provide your audience with a glimpse of the lifestyle and habits of residents, which can help provide your audience with some great insights about the place.
Your content can be a popular community event in the area such as a regular marathon event, a school affair, or anything that could give your audience a glimpse of what to expect in the community they plan to reside in.
Market updates
It’s never a dull moment to share some market insights with your audience, especially when it’s something that has to do with buying or selling property. It gives them a good idea of how they can assess options if they are planning to sell or buy property by giving them some details of how the market is doing at the moment.
Listing videos
You can do a feature of your property listings that highlights the property as it can help attract potential buyers to take a closer look into a property where they see can be a good fit for them.
Take good quality videos and images of the best parts of the house and perhaps provide details that could make the property more attractive to the market.
Remember, your videos do not have to be perfect. You just need to be creative, fun and attract audience attention. You have the channels available for you, all you need to do is make the most out of it.