With the current virtual environment, people get to recognise you better online than you are in person.
Nowadays, your online brand and reputation are more commonplace and an accepted norm that has helped transform market behaviours.
But let’s face it, adapting to this new normal is very important because it will help boost your real estate business.
For instance, your online content becomes a primary factor that determines whether you have a stellar and amazing marketing strategy because studies have shown that around 80 per cent of marketers have focused and increased spending on content marketing.
Content is king, but how can it be sustained
Let’s face it, churning out new and compelling content regularly can be very challenging. Remember, people look for consistency when they want to establish trust with a brand because consistency is still key even in today’s virtual environment.
People also expect that your content needs to be engaging, informative, and relevant to their needs.
But truth be told, everyone always gets short of content topics and ideas at one point or another throughout your content marketing campaigns.
But don’t worry because careful planning and a good content strategy are sure-fire ways to get you out of this writer’s block or facing a blank wall.
It all begins with an idea
There’s no doubt that people with brilliant and great ideas have a tendency to keep those ideas to themselves and that is not a bad idea unless you want to share them publicly to let people recognise your brand and expertise.
Developing your content topics and ideas around those concepts can help earn you more followers especially if your insights and ideas are unique, innovative, creative and engaging.
So, plan your content around your ideas, but make sure not to spill the whole beans and use it to attract your audience to discover your brand through your ideas and how they can benefit from it.
But what if you run out of ideas?
Remember, people still look for the human element in content, especially ideas and innovations that they can relate to.
If you think you have run out of ideas for your content, don’t forget that you can play around with materials without having to be too technical about it, such as your business insights or ideas.
There will be times people want to feel good about your content, especially those that can bring out a bit of fun and relief from all the serious and matter-of-fact knowledge that you are sharing.
Quick and easy content ideas to consider
The sky’s the limit when it comes to content ideas and should not always be an industry-focused business insight.
It can be as simple as how you share ideas such as how to deal with co-workers, how to open up a conversation, how to make people laugh, how to make people feel good about themselves, and so much more.
Reality can be fun
Have you ever wondered why reality television has become very popular? Studies have shown that people relate to the humanity of reality show characters which is not exactly a bad thing.
Developing content around everyday life at the agency can be a great place to start such as sharing what happens behind the scenes like posting videos of your surprise birthday bash for a fellow agent, a dress-up of your superhero fun day at work, etc.
Content such as these helps share your values and culture at work, which can also help build trust and a relationship with potential clients.
Testimonial and reviews
This does not have to be a complicated one. You can snap a photo with a client doing a thumb’s up sign after closing a sale, or celebrating a purchase with a bottle of wine then share it on social media or your blog post.
A quick testimonial from a client can also help, especially on how happy they are to finally get their new house or a walk-through of the property with the new owners.
This will not only help people feel good about how you helped them, but it also shows how others can also achieve the same experience when purchasing their first house or the property of their dreams.
Agent feature and spotlight
This can also be a great morale booster especially when you have a team of agents working as your team.
Doing a feature to showcase an agent helps the audience recognise and know the professionals you work with.
Make the feature more creative by making them share great or fun ideas other than just summarising their accomplishments and expertise.
It pays to know that they too, enjoy life and that makes them more relatable to your audience and potential clients.
Get on the bandwagon
You can also monitor the latest happenings in the industry through social media and blogs so you can see what’s happening around the industry.
You can get some quality ideas from other sites or social media pages, but just make sure not to copy the content and paste it onto yours.
It pays to know what’s the latest and trending topics in the industry and you don’t want to miss out on that.
Re-purpose some of your evergreen content
You can try and revisit your archives and see what you can play around with your old content. It might inspire you to provide new insights or get ideas to find one or two points that you think may be relevant or engaging to your audience.