Real estate agents or brokers are aware that building their brand is a major strategy that succeeds in significantly boosting lead generation, increasing sales, and improving their overall real estate business.
With branding a primary element in effective real estate marketing, it is crucial to take note of how you can leverage this for your real estate venture.
Establish your brand
Instead of forcing yourself to get leads or clients by relying on paid referrals, you may want to consider building your brand.
While real estate lead generation resources are great ways to help boost your lead generation and sales, you may opt to go for long-term solutions that could prove to be very helpful in getting your business the traction it deserves in the long run.
Building your brand is far more advantageous for you as it will help attract and retain more people to your business the moment people start considering taking a real estate journey, as opposed to getting clients through paid referrals.
For one, banking your real estate business on the strength of online portals and resources can be short-lived, because there is a lot of competition in the real estate market craving for the same traction as you do.
Worse, it becomes a price war where those that can pay much can get more referrals than those with tighter budgets.
You can turn this around by building your brand and allowing it to distribute your online content across your platforms- especially on social media.
Your brand can do more than just getting clients through paid referrals because you can build a community and engage your audience to build and nurture your professional relationship with them and make you the first professional they recognise for anything related to real estate.
Determine your value proposition
Coming up with a value proposition has been very challenging for many real estate agents, but in fact, the one thing that they need to focus on is how to make themselves valuable to their audience, network or community.
While not everyone has the same preferences for other people, you must determine your value that will make you stand out from the competition.
For instance, there will be those who will not buy or sell property from you for something as trivial as how they do not like the way you shake their hands or the tone of your voice.
Remember, you cannot please everyone so start by finding out your value propositions, such as your dedication to help clients get the best outcomes of their journeys, your charming personality, your attention to detail, etc.
One thing’s for sure, people base their decisions on their human side, which means emotions and attitudes matter a lot when they make up their minds.
Who would entrust their hard-earned savings to a machine or a robot? People will always look for a human to take good care of their investment- one who they could trust and understand their needs and preferences, not a textbook idea or program.
Deliver your content effectively and with impact
Consistently delivering your content whether it be about your industry knowledge or your life as a real estate agent is a powerful and incredible way to establish your brand.
Go ahead and share some snippets of your life as an agent and make your audience relate to you as humanly as possible.
You may think that your day-to-day life and work is as mundane and ordinary as those with others, but you might be surprised that your dedication to your craft can be inspiring to others.
If you need to document your daily activities and experiences, then go ahead- as long as you are comfortable with it.
Share some laughable moments with your audience and make them feel that you exist in the same way they do, have fun when you have to, and make them feel that you are there for a purpose.
If you are good with audio content, you can plan a podcast or interview people from your locale who can share their real estate experiences, exciting moments, and realisations that are worth sharing.
Be on top of mind
Of course, an agent’s primary goals are to help people sell or buy homes, but if you only limit your purpose as an agent for those two things, then count on seeing your clients only once or twice in their lifetime because thousands of agents do the same things as you.
If you want to build and nurture relationships, then go above and beyond the call of helping clients buy and sell their homes by making yourself someone who knows how to take good care of their property, help them find reliable and trustworthy contractors, know the best place to eat, relax or unwind in their community.
You make yourself more than just an agent who buys and sells homes by going the extra mile to provide good content that can help clients go to the best places around the neighbourhood, introduce them to the community, celebrate with them on special days and occasions, help them find the best mechanic, or point them to the friendly grocer, etc.
Nowadays, the real estate industry is more than just a traditional sales-driven ecosystem, rather, it has become a market community that is anchored on trust, relationships and relevance.