The real estate industry rests heavily on the power of professional networks and relationships to generate more leads and win more clients.
But truth be told, success does not happen overnight and need more time to gather enough momentum and create an impact that reaches out to your target audience, for which the rewards are truly worth the wait.
As a real estate agent, possessing the right qualities to make it in the real estate game is vital and here’s the thing- it’s not just about polishing your professional profile and credentials, it is also about reflecting it in your online persona.
Plan, set your expectations, partner, and strategise
The moment you realise that there will always be someone better than you should motivate and inspire you to strive to be better.
Ideally, you must establish a network composed of reliable and trustworthy designers, professional organisers, mortgage brokers, landscapers, contractors, and every other professional contributor to the real estate business.
Do not hesitate to reach out and engage your network by also referring customers to them which they will readily and happily reciprocate.
Effective communication is essential
Communication is essential in developing and preserving your professional relationships.
Regardless if you invest a lot in your web content, marketing campaigns, and advertising channels, but if fail to communicate and interact well with your market, you are less likely to win them.
Mastering the art of communication means you need to be aware of the subtleties of human emotions and use it to engage your target audience. This must be reflected on your website.
Another key element in communicating is active listening, which is critical in establishing trust you’re your audience and clients. It is important that you identify their wants and needs, as well as understanding and attending to requests that is within your support boundaries.
Use this to communicate well with your audience through your website and social media pages.
If writing is not your forte you could get a reliable and creative writer to help you.
Take advantage of topics such as practical ideas, how-to tips, and market updates are some of the best ways to establish your authority.
Preserve and maintain your professional relationships
It is really important to make sure that you maintain and protect your professional relationships as this is your key to success in your real estate career.
It can be a simple, “how are you doing” email, chat greeting or a quick phone call.
Establish your brand
Developing your brand is a critical component of your mission and achieving your goals as a real estate agent.
Your brand is what sets you apart from your competition and help you get recognised on your professional network.
Maximise and strengthen your online presence
The more your presence is available online, the more people will recognise and acknowledge your expertise in the industry.
The global market has changed dramatically over the years. This is the same with consumer behaviours that rendered many traditional practices irrelevant and obsolete.
It is always important to ensure your target market to rely on you for their real estate needs, so it is best to strengthen your professional credentials to help you succeed online and offline.
Blogging for real estate
Generally, real estate lead generation programs and platforms are intended to produce instant results that include IDX websites, email marketing, and pay per click campaigns.
While it may take time and effort in maintaining a blog, the returns are worth it.
Make it an effective marketing tool
Using high-quality content is critical in creating an effective marketing strategy to promote your business and feeds your lead generation platform.
You have the tools at your disposal to provide answers every time people use the search engine for queries.
Providing clear, concise, and specific answers in your blog would greatly increase your search rankings.
Understanding search ranking factors
There are hundreds of factors that influence ranking in search engines that determine which answers get to appear in the search results pages.
But while these factors are secretly kept from the public by search engine developers, enterprising individuals were able to work a way around some of it to influence the search ranking process.
Establish your authority
Don’t make the mistake of confusing authority and expertise, since both are entirely different concepts. Authority is associated with the trust and confidence of another person on your insights and opinions.
On search engines, authority is established when other websites are linked to yours, which are generally and informally graded based on domain authority(DA).
Websites that have a grade of 50 and above are considered “trusted” while those that are graded 85 and above are the most visited ones.
Trustworthiness
Another major factor is trustworthiness which is your capacity to convince the search engines that your content or website can be trusted.
This is where online reviews and feedback come in.
The same goes for search engines, where it takes into account social signals such as brand recall, online reviews, or product/brand complaints found online that are factored into the trustworthiness of your website or content.