There’s more to just a license and expertise that can make you stand out as a real estate agent.
One must realise the importance of establishing a personal brand to be professionally recognised and trusted by your clients for their real estate concerns and needs.
How can I do that?
There’s no better way to sell yourself by taking advantage of your online resources – your real estate website and social media pages- to help you get to where you want to be in the industry.
Create your bio
This will help you establish your personal connection with your target audience. It showcases your professional education, skills, achievements, experiences, and do not forget your “brand” story.
The reason why a real estate professional becomes sensational is that they have done well in developing their brand that people relate with.
Having a compelling bio is important, which tells your story and one that people will often recognise and remember.
Planning your real estate bio
Remember that an effective real estate bio must contain the basic and foundational elements that you want to showcase, such as qualifications and details, your special manner of working with clients, local market knowledge, and other noteworthy achievements, among others.
You can share your certifications and customer feedback or reviews to present proof and establish your credibility in the industry.
Telling your story
People love stories especially ones that are inspiring, compelling, and interesting, especially one that inspires and motivates others to persevere and succeed.
Regardless of the industry, you are in, people want to know and understand your personality because it lets them know who you are as a professional and who they will be working with.
A story need not be specifically related to the industry instead, it can focus on a narrative of your personal history, experiences, special moments, and life-changing events that contributed to improving your skills and expertise as a real estate agent.
Capitalise on your expertise and the best moments in your career. Give them a glimpse of yourself and your real estate knowledge as an introduction to spur their interest to get to know you more.
Use your best professional photographs
First impressions last, so using a crisp and professional-looking photograph can say a lot of things about you. It can even serve as your informal business card and allow people to establish a visual connection with you when searching for real estate options online.
If you are not confident of your photography skills invest in a professional photographer. It’s an investment that’s worth your money and guarantees optimal returns.
Short, simple, and sweet
When telling your story, do away with all the flair and pageantry, instead make it short and simple, yet interesting and inspiring.
Make it concise enough to catch their attention and allow you to transition to the more important stuff of their search intent.
A good wordcount would range between two to four paragraphs using around 200 to 400 words. Use short but clean sentences that are easily understood. Make use of professional font types and sizes, as well as avoiding flashy or artistic designs that can be visually exhausting and tasking.
Never be distracted away from your brand
Do not get carried away by focusing too much on yourself, rather always remember to connect your bio with your brand values. It is a good strategy that delivers your brand message to your target audience.
Honesty is the best policy
This is important in the real estate industry because clients put their faith in you to provide them with the best options for their real estate needs. They put so much at stake- even their life savings- to make an investment in real estate and they need someone who they can trust it with.
Convey your passions
People appreciate the devotion and commitment when someone is passionate about what they do. A brief segment about your passion or interests will make people see your desire to work with them and giving them the best options to make smart and proper decisions in their real property investment.
Be accurate
Always provide complete and clear contact information, especially your geographic location, expertise, and contact details. This makes you more accessible to people searching online.
Always review and update your bio information to keep your audience updated.
Use videos
Take your bio to the next level by presenting your story in a video. This is a unique strategy and will allow you to connect with people when they can see human emotions and truthfulness in your story.
With a well-crafted bio, you increase your chances of creating a bond with your audience and opens doors for new and better opportunities professionally.