Branding is nothing without promoting it and in today’s world, social media and digital marketing are your best bets in getting your message across.
In the real estate industry, these tools are commonly used to promote the brand and the business itself, which are guaranteed to effectively and efficiently reach out to target audiences and professional networks.
However, today’s markets are inundated with promotional and sales campaigns that fall on deaf ears, especially when the messaging seems too generic or does not sound right. Worse, you could end up spending a lot and send out the wrong message to the detriment of your business and branding goals.
Walk the talk
In today’s virtual environment, people must see that you are what you are- an expert at what you do, not only because you say you are.
Establishing your credibility is the first thing that your audience will look for and gauge your expertise based on track record and not lip service.
A real estate agent can only be like any common agent and you can only be considered an expert when you show it with results.
You can do it by offering a value proposition to your audience and potential clients such as sharing case studies, real estate market insights, industry advise, and strategies that can help solve common issues that hound homebuyers and property investors.
Highlight your market performance and track record, so that your audience will know that you are an expert at what you do and have the evidence to prove it.
With this, people will naturally look up to you as a credible professional and expert who gets things done and not just all talk.
Avoid too much focus on selling
Do not make selling your initial focus when you are showcasing your expertise to your audience. Sharing your knowledge and industry acumen rather than selling anything impresses a different perspective of your business.
In a market flooded with sales pitches from salespeople at every chance they get, going the different route makes perfect sense and will make people give you their trust since you have something to offer rather than want to dig into their pockets.
Regularly sharing your knowledge and insights regarding the real estate market will show that you are an expert and will make people get involved and stay engaged.
Discounts are not for everyone
Offering discounts can be helpful in many ways, however, it is not recommended that you offer it all the time and for every property in your listing.
Use it as leverage to close a deal with an interested buyer, especially when you are convinced that they are the right fit for the listing.
Put yourself in the customer’s shoes
One of the most common mistakes of businesses is that their mindset is focused solely on the business and not on a customer.
If you want to understand your customer better, put yourself in their shoes so you know how to be relevant to their needs, preferences, and critical decision-making mindset.
Be responsive and answer questions
Don’t forget that your audience wants their questions answered and not ads that populate their monitors and mobile devices.
Offering value to your audiences such as imparting your industry insights and knowledge are more appealing compared to your hard-selling campaigns.
Try out these valuable tips and you’ll be surprised to see how your audience will perceive your brand and business.