You are equipped with all the right elements for your real estate business such as high-quality images, compelling content, attractive listings, industry intelligence, etc.
However, do you know how to make good use of all these to boost your real estate marketing campaigns?
Marketing campaigns such as social media and other digital marketing campaigns lets you connect with your past, present, and future clients, as well as stabilising your presence in the real estate market- both online and offline.
Digital marketing is a more dynamic and interactive approach compared to simply having a static real estate website and provide real estate agents with the tools to effectively and efficiently reach out to broader audiences and professional networks. This is why having the right digital marketing strategies are critical to the success of your real estate business.
Plan and be SMART
If you want to succeed in your real estate marketing campaigns it is vital that you plan, strategise, and execute them well and this is when you need to know about the SMART action plan.
SMART is the acronym for a popular systematic method in establishing operational and business goals.
Specific
Identify and determine your marketing and business goals. It needs to be specific such as your business growth as one of your primary plans. Focus your attention by working on specific goals such as generating a determined number of leads per day or you can aim to grow your audience and followers by 15% at the end of each month.
Measurable
Your performance needs to be measurable and must be based on your specific goals, which will help you determine if your performance is at par with your goals or not. For instance, one of your key performance indicators is your conversion rate, which will help you measure the impacts of your lead generation campaigns and what percentage of leads get converted into customers.
Attainable
Aiming high is not bad, but you need to make sure your plans are attainable. Do not be tempted to stretch your goals and make them realistic according to your skill, circumstances, level of commitment otherwise you could end up frustrated or dejected if you do not achieve them.
Relevant
Don’t forget that your digital marketing campaigns need to be directly related to your overall marketing plan and framework. For instance, you want to increase your web traffic or build your network or audience, so it needs to have an impact on your online presence for it to be relevant.
Time-bound
Having a time frame for your plans is necessary as it helps you create your strategies to strengthen your overall marketing plan. This is also critical in measuring your performance based on your designated timelines.
Branding
Branding is about setting yourself apart from the rest because it is what makes your audience recognise every time they come across anything related to real estate.
There are hundreds of thousands of real estate agents across Australia and establishing your mark in the industry is what will make you stand out.
Expose your professional personality and skill online by showing them in your regular posts on your website and social media channels. Make sure to maintain a consistent voice throughout and branding in all your social media platforms to establish and strengthen awareness to your brand.
Engage consistently
Engagement can be a very tedious task. However, it is surely worth its weight in gold. Never miss out or neglect any query from a potential client or provide some valuable and helpful tips to those who want to know if they made a good real estate deal.
Always acknowledge comments from your followers to make them important and “like” their comments when you agree on their points or provide a brief response when needed.
Engage with your followers to make them want to observe and learn more. It helps increase your exposure and mileage to your growing online presence and social media network.
Make sure to publish your posts consistently, since many of your followers are looking forward to your next brilliant idea that will keep them engaged and informed at the same time.
Be knowledgeable about the industry
Provide your audience practical and noteworthy thoughts or perspectives regarding the real estate industry, especially those that you feel they need to know.
This creates the impression that you are establishing your reliability and reputation as an authority in the industry, which can be a very good thing when you are still developing your brand.
You can also provide useful tips on tips to negotiate with a seller or tips to new homeowners on adding value to their property, etc.
It is also noteworthy to provide information and updates regarding other communities or neighbourhoods, as it can help expand your reach and your existing network.
Promoting businesses in your area can also give you multiple and valuable benefits, as those businesses can reciprocate your efforts in their own networks.
Diversify your posts
While listings are vital to your online posts, having a good balance of topics for your content is vital so your audience may not get bored and find your content predictable.
Research trending topics in the industry that you find interesting to share with your audience. Testimonials and client reviews also help making your audience see your credibility and reputation as a go-to real estate agency or agent.
Optimise your search capabilities
Take advantage of hashtags in your social media posts. Not only is it a free tool, but it can also help tremendously when reaching out to potential clients.
Researching and using trending keywords to target your audience or looking out for similar hashtags your competitors are using gives you an outlook of how they are targeting their audience.
For instance, hashtags using combined general real estate terms with location-specific words can strengthen your search capabilities such as #openhouseadelaide, #realestatesydney, #housesalemelbourne, etc.
Create dynamic and compelling content
Content is king and giving your presentations a modern flair can help boost your social media strategies such as using high-quality images, video and live stream to encourage audiences to read or view your content.
Quality and well-prepared images give your posts the professional look and create an impression of how you value your work and your audience.
Here’s a good tip. Show behind-the-scenes snippets of real scenarios that take place when preparing for an open house or closing. This will give your audience a good idea of how the process works.
Take advantage of your social media strategies to take your real estate business to the next level
Having a good and effective social media marketing strategy can benefit your real estate business a lot and grow your connections, increase sales, and build your brand.