Search engine optimisation (SEO) has never been the same and it will continue to grow.
Every real estate agent knows that SEO is a constantly evolving process since it needs to measure up and adapt to the changing needs of online activity and the changing behaviours of the market and consumers.
According to the latest industry reports, Google tops the list of the most-used search engine platforms on the planet which accounts for more the two trillion queries in its search engine each and every day.
This is what keeps SEO specialists such as those focused on real estate websites are always busy and on alert for any new change in Google’s algorithms that affect the search query process.
In order to be on top of everything, it is important that everyone who has a stake in the SEO industry knows when such changes are occurring and how it is impacting the processes.
This is why every real estate website needs to develop SEO strategies that will take advantage of the search algorithm and other operational updates that are applied so that websites are adapted and optimized to leverage from the processes.
Show thyself
Simply put, you need to make sure that you remain competitive and relevant in the market. This means that visibility is important.
This is why you need to have a website that is accessible to anyone at any time and anywhere. This is going to be one of your priority investments because this is your window to the market.
Know what needs to be done
It is important that you need to know the basics of having a website- from development, launching, testing, search engine optimisation (SEO), monitoring, and tracking.
Starting out can be a bit daunting, but it is not too late to start. Do not consider this a sacrifice or a waste of time and effort, rather, it is critical if you need your business to survive and thrive.
Get expert help
You need to get people who know how to create your website and manage your SEO campaigns. At first, you may find things a bit difficult to manage, but in the long-term, you will be able to appreciate the importance of planting the right seeds so you can reap your rewards in the future.
Learn the processes
Once everything has been set up, it is vital for you to be aware of how the processes work. The struggle is usually during the initial stages, but you still need to be able to know and monitor how your website is doing, how to check for problems, and knowing when it needs to be fixed and by whom.
Branding
Industry experts believe that one of the newest updates in the Google search algorithm is the use of online brands as a ranking element for queries.
There are ways for search engines to use brands to differentiate content value to make it appear in the search query results, also known as the search engine results page (SERP).
First, the search engine determines if a brand is of no value, especially when it starts “crawling” the internet for unlinked brands. It then analyses all the characteristics and properties related to the brand so Google can develop your profile or a picture of your authority in a given field, topic, or subject.
Second, it also looks at the context and sentiment of each search component, such as reputation, trustworthiness, problem or issue resolution, advertising, etc. For instance, site reputation is a ranking factor, which means that any sentiment for the brand can affect its site rankings.
Focus on mobile indexing
Google prioritises mobile-first indexing when ranking and indexing sites for SERP ranking. This is evident based on the latest statistics that reveal around 52% of searches are conducted on mobile devices.
This is why it is important for your website to be optimised for mobile.
Page speed
This is a major aspect of Google ranking that caters to delivering a positive user experience (UX) for site visitors. Desktop page-loading time has been initially applied in the search algorithm, but with the surge in the use of mobile devices, Google updated the capability to incorporate mobile page speed into the equation.