Having a “general” website is not the same as having a real estate website because it requires certain elements to perform as expected.
For instance, real estate websites have known for having temporary content such as property listings that get taken down once the property is sold or gets off the market.
This is what makes it more challenging especially when you talk about search engine optimisation (SEO) since ranking in search takes time and when you have temporary content you may see it today and at most in a month before it gets replaced by another piece of content.
So, how can you expect SEO to work for your real estate website?
Well, there are ways that it can be done and you might be surprised at how it can greatly help your real estate website rank among the top-performing sites in your niche.
Customise and personalise
It will be worth mentioning that if you need your real estate website to compete in organic search rankings, you need to consider customising and personalising the content that you put in it.
For instance, you can make use of evergreen content that can be useful for your audience, or sharing personal stories of your team or business that you think can help inspire people in their real estate journey.
You can share a short narrative on how you started with your real estate career, your experiences, and how those learnings can help people make the most out of their real estate stories.
Just remember to not overdo your personal story that it ends up driving the focus towards you, rather use it as a reference to help provide solutions to others about how they can have worthwhile experiences.
Market your business coverage areas
Getting down to the location details of your business coverage gives you the opportunity to develop content and material that can help with your SEO strategy.
Develop content regarding your coverage areas, why people should move there, what they can expect about the locale, how it can be a good and lucrative property investment asset, etc.
You can also provide information on housing or purchase regulations, mortgage or financing options, or noteworthy sites and attractions that can be found within those areas.
Make sure to keep these pages up to date so that people will use them as their go-to website regarding real estate in your area.
Contact information
Don’t forget to provide your contact information and easy access should people want to reach out to you. Contact details or links need to be prominently displayed within easy reach of your readers.
Have your contact numbers available on the header or the sidebar for every page so that people can see your numbers when they see a property option they like when browsing through your image gallery.
Take advantage of the static elements
While having temporary content such as listings is normal in a real estate website, personalising and customising your content can still give you the opportunity to make good use of trending search terms or evergreen topics that people will always be looking for.
For instance, you may be tempted to remove a listing that got sold but for SEO purposes, you may hang on to it and let it stay on your page for the next two to three months. But clearly stating that the property has been sold.