“Content is king”
This has always been the undisputed truth and when it comes to business, it is a critical element in determining the success of your online presence and touching base with your professional network, existing, and potential clients.
Search engine optimization (SEO) is a powerful tool that enables businesses to stay competitive in the market.
Whether it’s for your website or social media, SEO is critical in making your real estate business visible on Google and at the core of this is content.
With a well-planned SEO strategy, your real estate website is empowered to get ahead in search rankings and be among the first to show up on the search engine results page (SERP).
Technology has also taken online activity to a whole new level with voice-optimised content where Siri and Alexa are proof of the growing demand for voice searchable content. The voice search devices market saw the strongest growth at 187% during the last quarter of 2020 for smart and mobile devices with 16.8 million units shipped worldwide.
Businesses today allocate more spending dollars for developing online content for their website and social media pages to drive people to respond to their calls to action, generate leads, and convert sales.
Many real estate agencies have found investing in targeted content as an effective strategy that played a huge factor in the success of their business in the industry. A study revealed that 90% of clients agree that content, especially engaging and compelling ones are critical factors in establishing recall and recognition for businesses and brands.
But content marketing success does not happen overnight, it takes careful planning to devise and implement strategies that are tailor-fit for your business.
Nonetheless, it should not discourage you from getting started because with the right content marketing formula, strategy, and focus, you can achieve success soon enough.
Study, analyse and set your goals
Know your audience, find out what they want, and provide solutions. Don’t rush into things and take time to plan and execute methodically.
Plan your content
You do not need articles just for the sake of having one, rather make your content unique, appealing, and compelling so that it stands out from the rest and get the attention it deserves.
Tell your story accurately
Make every bit of effort to do your research. Fluff is nothing more than fillers that do not add value to your content.
Assess, measure, and do it right
Market your story, measure performance, determine what works. Adapt and thrive on change so you can stay relevant and reliable.
Now that you know the importance of content for online visibility, you need to learn how to do it well or find the right people to do it for you.
There are certain benefits if you decide to do it yourself, however, it could eat up a great deal of your time and resources to learn, plan, implement, maintain, and sustain it.
Or you could find the right people to do it for you and dedicate your time and effort to focus on the core functions of your business.
The content specialists that you need are those that possess certain qualities that make them stand out from the rest.
Driven to succeed
They possess the drive and ambition to succeed in what they do, which makes them effective in churning out quality content every time.
Value focused
They constantly seek to add value to what they do. It is all about focusing on how they could offer the best benefits to their audience, not of themselves.
Do you want your website and social media pages to rock, sizzle, and attract a lot of visitors? You need to have the best people working at it.
Let us help you get started with 50% off all Content Services
Time is precious, so spend more time focusing on what matters most to your business and clients, and let us take your content burden off your shoulders by providing you with high-quality, compelling, and engaging content for your website and social media pages.
Our content team specialise in creating new website content, re-writing or re-working existing content, and is an excellent option for businesses wanting to reinvigorate their Company Profile, Why Sell With Us or Team Profiles (or any other page you can think of!).
We also specialise in ongoing blog content, not only creating the content for you, but also adding it to your website on a regular schedule, complete with accompanying stock imagery. You can choose between a weekly, fortnightly or monthly content schedule.
For the month of July get 50% off all of our content creation services, and get 50% off our ongoing blog content service for the rest of 2021. Offer ends 1st August 2021.
Want to know more or want to get started? Contact our team by clicking here or give us a call on 1800 432 742