Social media has greatly influenced the market allowing people to take advantage of robust and dynamic marketing tools simply by creating an account or a business page to connect with a target audience.
What makes this very popular is that it is a very affordable yet far-reaching platform, where starting an account is free and if you know how to navigate your way around it target specific groups based on location, profession, demographic, and gender when developing and optimising your audience targeting strategy.
If you want to take it a notch further premium accounts provide access to advanced dashboards and tools to monitor and track performance data to help develop strategies for online marketing campaigns.
As a real estate agent, leveraging social media is something that you should seriously consider especially if you value the importance of marketing strategies to generate leads, improve sales, and you’re your business.
Mastering your traditional and professional skills as an agent is one thing, but developing effective and reliable strategies to market your business is a different ball game.
You may be a very convincing agent, but without effective marketing strategies to showcase your abilities, you may find it hard to get people to join your professional network.
Here’s what you should be doing.
Develop your brand
In the competitive real estate market, clients need more than just your sales performance as an agent, instead, they go beyond to look for trustworthiness, credibility, and reliability.
This is what branding is all about, creating and projecting yourself as a relevant factor to the needs of the market.
When using social media to promote your brand, start by developing compelling and engaging content then publish it on your social media channels.
Market your content
Content marketing is critical in your social media campaign as it lets your audience recognise you as an authority in the industry to who people can relate when it comes to matters or topics regarding real estate.
Provide links and reference materials to help guide your audience to find answers to their questions that will help people associate you with their real estate concerns.
Always make it a point to engage your community and professional network so that you can start building your brand and reputation.
Additionally, when developing content topics for posting or sharing, it is vital to take advantage of search engine optimization (SEO) methods to help you identify trending keywords and targeting your audience.
Also, use only reliable sources for your content and exercise due diligence when validating the information you wish to provide and share.
Focus on a value proposition
A key indicator of successful real estate agents is an established unique personal value that sets them apart from the rest.
Their value defines who they are and how they have worked hard to build it. This is what appeals to people and allows you to win their trust. Your value proposition is what people look for and tells them who and what you are based on your personality, principles, work ethic, etc.
While your appeal with some can be as simple as how you look, some will go further and test your mettle in the industry, your track record, or how you are as a professional.
Many real estate agents play the defensive and that’s what scares people away, taking advantage of people’s inexperience and gullibility usually ends up burning bridges with clients.
Instead, understand your true value by looking at your strengths and how you make the most of them succeed in the real estate market. By developing your value and owning up to it, you will be able to master your marketing strategies to work for you and your clients.
Effectively communicating your message
Providing the best quality content and delivering it effectively to your audience is one major strategy to help provide you with influence on the market.
With compelling and reliable content materials that are consistent and delivered regularly, it becomes your powerful tool to build your brand.
Provide your audience with the answers to all their questions that way they understand and know that you care for them and that makes them feel empowered. It also helps strengthen your brand.
Make the most out of social media to deliver your content and make sure that you get your messages across effectively to a great number of people.
If you are good with audio, videos, or written content, such as blogs, Q&A, forums, etc., you take advantage of those and use them as your leverage to influence your audience and the market.
Establish your authority
Use your skills and professional expertise to establish your level of authority or influence in the real estate market. Work on your own value to leverage it as your brand, as well as establish your credibility and integrity in the industry.
Your sphere of influence should reflect your strengths and focus on them to boost your marketing campaigns as a real estate agent.
Share your stories, go out and ask people, then offer solutions to issues and difficulties that hound your potential clients and target audience. This helps foster respect and professionalism.
Since people consider you an authority, you can influence their opinions and decisions to favour you since you have gained their trust and confidence.
The real estate industry has been a traditional sales-driven market, but not anymore. The market has evolved and so has the attitude and behaviour of consumers- one that requires added value beyond the sale of one’s property.