If there’s one strategy you need for your real estate digital marketing campaign, you can always take advantage of email marketing to give your business the boost it deserves.
Many think that email marketing is an old and obsolete method that gets beaten by social media and other modern models, but that’s where they are mistaken.
Even the best marketing online strategists will tell you that a well-crafted email marketing strategy coupled with engaging and compelling content is still one of the most effective marketing techniques out there.
While email marketing is still being adopted by many businesses and flooding people’s inboxes with marketing and promotional materials, the key to making your successful strategy is content.
How to stand out
So, what will make your email marketing content stand out and make people click, open and read it?
It is not just about a single element, rather it is a combination of your subject line, content body, images, and every element that is found in your email communication or newsletter.
What do you need? An interactive email content that will engage your readers’ journey with you throughout your marketing campaign.
Here’s how to formulate and assess your email marketing strategy.
Choose your words carefully
Written content is about how you play with words and the same context applies when it comes to email. It is vital to know your target audience and knowing the relevant terms, texts, and ideas that would appeal to your target audience.
Your relevant content will help drive your conversation and lead conversion. For instance, if your target audience is new and young homeowners, using too much technical jargon could be a turn-off for them.
Don’t forget that a primary benefit of email marketing is the freedom to use any approach that you deem useful for your target audience. You can try a variety of options and get feedback from your audience using the same channel.
This method can help you make smart decisions and fine-tune your campaigns to improve your weak areas and enhance your strong points.
Personalised email content
Email marketing provides you with an opportunity to interact with your target market. People today understand the value of the email channel other than just a medium for generic information and communication.
Emails help real estate agents interact with their clients where they can solicit feedback and reviews, provide updates on new and improved listings, etc. Nonetheless, your email communication must be personalized if you want to see our desired outcomes from your campaign.
Make your audience feel important by ensuring that your receivers are addressed by their names and reflect on the subject line. The same goes with your follow-up emails, newsletters, updates, etc.
You’d be surprised to get more responses and queries with personalized emails.
Ensure consistency in your branding message
Generally, the internet has overcome geographical barriers to communication. The same is true with email.
However, it is important to remember that there’s more to delivering your brand message than interaction and engagement if you need to generate sales or convert leads.
You must win the trust of your audience and you can do so by maintaining consistency in your branding message.
Pay heed to your brand logo, typeface, and colour. Make sure that it is reflective of your branding formula and does not deviate from your overall professional image. Take advantage of calls to action (CTA) so they are converted to clients immediately once you have established that bond of trust with them.
Be conscious of time
Avoid beating around the bush and be mindful of the time that your audience expects to spend when reading through your emails.
Email copywriting is all about attracting and enticing your reader, as well as doing so with impact and help you achieve your desired marketing outcomes.
Having passive and boring content won’t do you any good and could even turn away your previous leads.
Make the most of every minute your audience spends on your emails and value their time. Make good use of infographics, videos, or lists to highlight your email content and make it interesting and engaging for them.
Don’t forget to give
Offer giveaways and rewards once in a while so your readers will look forward and be excited to anticipate what’s in store for them. Announce a contest with simple instructions but make sure it is related to real estate.
You can award coupons for products or discounts for service providers. Think of a unique promotional contest to make it enticing, entertaining, and engaging so you can have more contestants participating.