Social media has significantly changed the world of marketing and made it more accessible to businesses and people from all walks of life.
It has become so pervasive in recent times that it is widely and easily available, as well as allow anyone to take advantage of its dynamic capabilities simply by creating an account, developing a business page, and connect with people for free.
It is capable of targeting specific profiles and groups based on location, profession, demographic, and gender when developing and optimising an audience-targeting strategy.
If you want to add more robust features there are premium or subscription accounts that are offered to provide marketers with access to advanced tools and platform dashboard to track and monitor data performance to help develop better strategies for online marketing campaigns.
Mastering skill and expertise for a real estate agent is one thing, but developing effective and reliable strategies to market your business is another.
You can be a very convincing real estate agent, but without effective marketing strategies that showcase your abilities, you’ll find it difficult to get ahead of the competition.
What makes social media popular
The appeal of social media is that it is dynamic and adaptive to the demands and changes in market behaviours and nuances.
You may notice that each social media platform such as Facebook, Instagram, Twitter, etc. have successfully combined multimedia elements in them such as video, images, text content, and more. They are also convenient to use and easily navigable, making them appealing to people of all ages.
For example, there’s no doubt the video platform TikTok is one of the most popular social media channels today that boasts of more than 800 million active users and averages 185 billion video views each month. Each user has been found to be spending at least four hours more on the platform compared to Instagram and Facebook.
With video a very effective marketing campaign medium, it’s not surprising to find TikTok as a very effective digital marketing tool, just like Facebook, Twitter, etc.
Here are some of the best and effective marketing essentials to enhance your strategies and help you succeed in your social media real estate marketing campaigns;
Developing your brand
In a highly competitive real estate market, clients need more than just the number of listings you carry, rather, they look for trustworthiness, credibility, and reliability as a real estate agent.
This is where personal branding comes into the picture where it is essential to develop and project an image relevant to the needs of the market.
Using social media to promote your brand to create compelling and engaging content then distributing it through the different social media channels is a good first step in cementing your online presence.
Content marketing lets your audience recognise you as an authority or a reliable specialist in the industry- who they can relate to when it comes to the real estate business.
Share links and reference materials that can help guide your audience in finding answers to their questions. This impresses upon them that you think about them and willing to help out whenever you can.
Always engage your community and professional network so that you can start building your brand and reputation.
Additionally, when developing content topics for posting or sharing, it is vital to take advantage of search engine optimization (SEO) methods to help you identify trending keywords and targeting your audience.
Also, use only reliable sources for your content and exercise due diligence when validating the data you wish to share.
Develop your value proposition
A key indicator of successful real estate agents is an established unique personal value that sets them apart from the rest.
Their value defines who they are and how they have worked hard to build it. This is what appeals to people and allows you to win their trust. Your value proposition is what people look for and tells them who and what you are based on your personality, principles, work ethic, etc.
While your appeal with some can be as simple as how you look, some will go further and test your mettle in the industry, your track record, or how you are as a professional.
Many real estate agents play the defensive and that’s what scares people away, taking advantage of people’s inexperience and gullibility usually ends up burning bridges with clients.
Instead, understand your true value by looking at your strengths and how you make the most of them succeed in the real estate market. By developing your value and owning up to it, you will be able to master your marketing strategies to work for you and your clients.
Delivering your message
Providing the best quality content and delivering it effectively to your audience is one major strategy to help provide you with influence on the market.
With compelling and reliable content materials that are consistent and delivered regularly, it becomes your powerful tool to build your brand.
Provide your audience with the answers to all their questions that way they understand and know that you care for them and that makes them feel empowered. It also helps strengthen your brand.
Make the most out of social media to deliver your content and making sure that you get your messages across effectively and to the most number of people.
If you are good with audio, videos, or written content, such as blogs, Q&A, forums, etc., you take advantage of those and use them as your leverage to influence your audience and the market.
Establish your authority
Use your skills and professional expertise to establish your level of authority or influence in the real estate market. Work on your value and leverage it as your brand, as well as establish your credibility and integrity in the industry.
Your sphere of influence should reflect your strengths and focus on them to boost your marketing campaigns as a real estate agent.
Share your stories, go out and ask people, then offer solutions to issues and difficulties that hound your potential clients and target audience. This helps foster respect and professionalism.
Since people consider you an authority, you can influence their opinions and decisions to favour you since you have gained their trust and confidence.
The real estate industry has been a traditional sales-driven market, but not anymore. The market has evolved and so has the attitude and behaviour of consumers- one that requires added value beyond the sale of one’s property.
By focusing on these real estate social media marketing strategies, you will be able to make your mark as a successful real estate agent.