Any business would agree that social media can significantly help in strengthening their brand and build a bigger online community.
But the main question is how to take advantage of social media as a powerful tool to do so?
How to get started
Social media is more than just how good your products or services are. Without the right message to convey to your audience, you could be disappointed at how your target audience is responding to what you are selling.
What you need is to create your social media marketing strategy based on your social media content and it generally revolves around these three things- authority, likability, and promotion.
Your content determines your authority for people to see if you are a credible expert in your field of specialisation, score higher in terms of relationship and trust through the likability of your content, and finally, whether your promotional content is good enough to help generate new business.
Social media campaign ideas that generate results
When it comes to social media, you need to know what makes people tick and cause them to take action.
This is because social media has become more commonplace and is something that almost everyone engages in on a daily or regular basis.
Whether it’s for personal, business, or leisure matters, social media is one of the modern-day go-to platforms that people are familiar with and enjoy using.
Answers to frequently asked questions
This might seem boring but it actually answers a direct need of your audience, especially when they are looking for information or ideas that they need.
This can also help greatly in developing content for your posts so you can address hot or trending topics that affect your audience.
Some examples include finding out the best ways to market their homes, what they should expect out of a property sale, the importance of having an open house, etc.- you will never run out of good topics for your content.
Being able to answer such questions helps boost your credibility as an expert in your field so you can build better, engaged and loyal followers instead of simply focusing on yourself or what you are selling.
Provide sound advice
Aside from answering common questions for your audience or community, don’t forget that people are often not aware of matters they don’t know.
Sounds confusing? Here’s a good example.
People may be aware that you are a real estate agent. But they may not know what sets you apart from the rest. Why should they turn to you instead of looking for others?
This is where your amazing content comes in. Provide your audience with anything interesting about real estate that you feel and believe that they should know.
Do you have ideas about how and when to make the right decisions when planning to buy a house? Or ideas on how to make the most out of property investment? What steps to home buyers should take when faced with a lot of good property options?
Learn how to educate and entertain your audience and you’ll surely become their go-to real estate expert.
Share good stories
There are no doubt testimonials are good but to a certain extent.
Focusing too much on testimonials alone can run counter to your aim of giving compelling content to your audience and make them lose interest at one point.
People love stories, not bragging or self-promotion. For instance, instead of focusing on how amazing you are as a real estate agent, you can post a photo with a client who recently purchased a home with the property or a ”sold” sign in the background.
Ask permission from your client to use their name for the caption or article, then briefly discuss what their situation was before the purchase, what their goal was, the obstacles they were facing, how you were able to help them, how you helped them realise their goal, and how you have impacted their experience and their lives.
Surely, people would love to hear of similar heart-warming stories and way better than simply stating that you sold a house and telling people to call you.
Share fashion or design ideas
Take advantage of social media to share quality images of designs and fashion trends so they can apply it to their homes or property.
This adds value to your business because it shows that you care for your audience other than simply being there to buy or sell their houses.
Be consistent with your content
It is important that you remain active in the online environment, which is what social media is all about.
With video currently one of the most popular mediums today, it is necessary to adapt to the trend and make use of it to convey your messaging and brand.
Live streaming is a good way to actively engage your audience, especially if you know how to make use of it to entertain them through a live virtual home inspection, a DIY project to care for a garden, or making a chair or table out of repurposed items commonly found inside a house.
Make sure that this is done at least once a week so your audience can expect something regularly and look forward to your next content presentation.
Conduct interviews
Share other people’s stories by conducting interviews. Not only do you get to tell other people’s stories, but you also build more connections to expand your network.
Interview professionals with a good success story to share and inspire people. You can also schedule interviews with successful builders, contractors, mortgage brokers, auctioneers, or local service providers for ideas and tips.
Hold contests
Engage your audience by keeping them hanging on to their seats and getting their chance to win a prize.
This is a great way to generate buss for your social media and make the conditions to enter easy and attractive for all.
Contests such as guessing the suburb using a photo of a landmark, name the building, etc.
Make the prize enticing such as a $50 or $100 gift certificate so people will be excited to join.
Social media is truly an amazing tool to help promote your brand and business, do it right and you reap the benefits.