Getting more traffic for your real estate website and establishing authority are crucial factors in your quest to enhance your site’s online performance.
However, there are bound to be times when you feel like you have consumed every available topic to write about and feel like there’s nothing left to do.
Worry no more because, with careful planning, it won’t be long before you get back on putting on your thinking cap and establish yourself as an expert and reliable authority on your blog topics and provide valuable and insightful information to your audience.
Blogging is a very effective method of delivering informative, compelling, high-quality, and authoritative content. This means that every niche blogger should take the responsibility of providing accurate and relevant information to their audience.
Here are some notable topics that you can use and repurpose over time especially when need to write or post about something to keep your audience engaged and entertained.
General, local, and national market insights
Keeping track of updates in the real estate industry is a great way to stay informed and help you develop your own assessment and insights that can be helpful for your audience.
Remember that there are only a few home buyers who are knowledgeable about their options, which means that they need guidance and the moment you provide what they need, you become their go-to guy for anything and everything about real estate.
For instance, insights on high-demand and well-established neighbourhoods, how to find areas with potential high-growth property values, home improvement or design ideas that can boost property value, and things to consider when comparing properties for sale are some of the best ideas that are widely accepted and shared among people often.
Debunking myths
There will always be a lot of trivial questions that require expert answers. The same thing applies to myths that have long been considered as truths unless there are answers or evidence to show that will help make people change their minds.
Mind you, there are a lot of topics about myths such as how easy the job of a real estate agent, how property appraisals work and not rely on sentiment or emotional values, the real value in finding a reliable service provider when dealing with extensive repairs compared to doing it yourself, etc.
Insights and perspectives on specialty niches
Sharing your knowledge regarding real estate appraisal types that you specialise in and how you can help your audience get much-needed information that could relate to their real estate properties is a good way to connect with your audience.
For instance, when dealing with luxury appraisals you could provide blog articles that discuss factors affecting the value of properties in the luxury market. When providing green or smart home appraisals, you can discuss details that can make their properties increase their value such as taking advantage of renewable energy sources or efficient waste management systems.
Real estate market news and trends
This can help establish your authority and expertise and authority in your own field. Sharing updated news and trends such as the home market updates, forecasts, advice from industry experts, and home technology can boost your blog page and get more people to visit your website.
Moderating shared interest discussions
To create engagement for your blog posts, you can moderate discussions regarding similar points of interest with your audience. This can also be helpful in reaching out to fellow agents and expand your network.
You can also discuss using your favourite tools and resources for your job, tips and tricks of your trade, how to properly manage professional relationships, adding value to relationships, and discussing or sharing event schedules related to your line of business or profession.
Use evergreen content
This can provide you with consistent, sustainable information, and ideas that would be of great value to your audience. Adding more insights or value to existing and trending content, you transcend time and effort in providing new content to your audience.
These topics can be utilized in the form of tutorials, infographics, listicles, ebooks, and interesting or entertaining how-to guides.