WordPress is today’s most popular free and open-source web creation platform, as well as a dynamic content management system (CMS) used by many, including real estate websites.
You won’t be surprised to find many websites today using the platform because it is by far the easiest and most powerful website builder today, making it a very effective digital marketing tool if you want to grow your real estate business.
Are you maximising your website’s potentials?
If you are using WordPress as your site’s CMS platform, well and good. But are you maximising the full potential of your CMS to boost your digital marketing outcomes?
Here are best practices that you can use to benefit its capabilities for your real estate website.
Use and optimise Responsive Themes
A website that is highly responsive to the visual format of various devices allows it to provide the optimal visibility for the search engine results page (SERP) to be displayed accordingly and properly.
Fortunately, this is one of the amazing capabilities of WordPress that makes it a platform of choice in terms of responsive theme designs and ensures great user experiences thus attracts more traffic to your website.
SEO-powered
Make no mistake, content creation is not the same as content optimisation. The difference is that content creation is focused on informing and educating readers about relevant and valuable information, while content optimisation is the process of designing content for machines such as the search engine.
The key to optimisation is ensuring that search algorithms detect your content as relevant and appropriate and one of the formulas is user intent along with some other criteria that are classified and protected under lock and key by Google.
Several plugins serve this purpose in WordPress and help you get the most out of your real estate website, especially when it comes to SEO.
Optimised images
Just like text content, the same applies to images if you need it to provide you with optimal results in terms of search.
In today’s online world, images play a huge role in attracting traffic to your site. However, the higher the image quality, the bigger the storage size of the image which could affect your page loading times.
What makes it more challenging is that you must also ensure to reduce the image size without affecting quality. Unoptimised images not only affect SEO but also causes your website to slow down.
Plugins are available in WordPress that can compress image sizes and ensures the images are optimised for search as well.
Product or service demo
Service or product demos are amazing ways to showcase your brand to your audience. There are WordPress plugins that offer such features that allow you to create or add a popup on your landing page.
The feature would allow your audience for a first-hand experience of a product that customers could navigate before they decide to buy or not, or scrutinise the features and amenities of your property listings and compare it with other properties in your gallery.
SSL certificates
Yes, you can be confident that your website is secure with SSL (secure socket layer) certificates that encrypt sensitive data such as credit card numbers, login details, user credentials, and data transfer protocols.
The absence of SSL certificates in your website makes it vulnerable to hackers and can affect your search rankings as Google will likely classify it as not trustworthy that can adversely impact your digital marketing campaigns and run counter to your business goals.
Visual content
In today’s world, visual content reigns supreme over written content. Studies have proven this with 91% of respondents in a high-level survey, which can also help increase brand awareness, web traffic, conversions, customer engagement, and brand loyalty.
Plugins help create and integrate visual content on your website to let your audience explore your business and add more value.
Adding CTA’s
Calls to action are critical elements in a website whether it’s a link, a sign-up or a subscription form.
Planning your CTA’s well can help boost your digital marketing initiatives that result in more conversions and increase your revenues.
CTA’s can be made and configured in your real estate website to help you achieve your goals.
So much more
There are a lot more functionalities and features that your real estate website can enjoy that can give you the best returns for your digital marketing investment. With your website created on the WordPress platform, you can be amazed at how it can do a lot for your real estate website and see growth for your business.