Social media has become a needful resource in today’s time, especially in business where you need to reach out to a broad consumer and market network.
As with any business or industry, the real estate market has leveraged social media as an effective real estate marketing tool, but as with any business or industry, there are peak and low seasons.
For instance, historical data has consistently recorded spring as one of the busiest times for real estate in Australia.
Spring has traditionally become a peak season for real estate and one of the best times to boost promoting your real estate business from a marketing standpoint.
Make the most out of the season
Take advantage of the seasonal buzz by boosting your digital marketing drives to get better traction and mileage for your real estate business.
There are a lot of ways that you can make the most out of the peak season by giving potential home buyers or property investors great or better options and at the same time, be on top of mind as their go-to real estate agent.
Use real-time content
Timing is critical and what better way to create noise in your social media channels by making the most of real-time content by taking advantage of the excitement in the market.
Why not use Facebook and Instagram Stories to keep your audience engaged and looking forward to your next exciting and compelling story.
While such stories only appear no more than 24 hours, it does give you good social media exposure and makes your presence felt to your network.
It will allow you to provide regular seasonal or spring updates without overwhelming them through their newsfeeds. Studies have also shown that followers develop a sense of involvement in the story process and incorporate the human element into your brand that makes a connection with the audience.
Make use of stories to provide short but useful information snippets, updates, tips, and trivia, just to name a few.
Boost your posts
Invest a few dollars into your advertising by boosting your posts on Facebook and Instagram, as it will allow you to reach a wider and more targeted audience other than your existing followers.
By boosting your posts, you can choose or filter your audience variables such as location, interests, occupation, and demographics.
Fear not because you can your ad spending by setting limits based on your advertising budget which can go for as little as a few dollars each day, which is way more affordable compared to traditional advertising and promotion publications and broadcasts through traditional mass media.
As with the saying, put your money to good use, no matter how small it is.
Provide regular real estate market updates
With the increased market activity especially during the spring season, you can use social media to provide up-to-the-minute updates and market information and then add your insights or commentaries. This could be a great boost to your reputation as an authority and expert in your chosen market.
Your updates can include topics on suburban profiles, local market trends, appraisals, updated or revised regulations, current and updated listings, and so much more.
You can enhance your presence by sending out a weekly newsletter highlighting a featured article, video, or report that you want to showcase.
Contests and competitions
You can generate excitement and anticipation with your audience by hosting contests or competitions and giving out prizes to winners.
Let your imagination run wild by coming up with unique contests to encourage referrals or invite people to follow your page.
Announcements for the contests can be made via your newsletter, social media channels, and website to help generate the buzz and get people to anticipate and participate in your fun games that will allow them to win prizes.