Content marketers and bloggers are often challenged by the creation of enough content, fearing that they could soon run out of ideas.
It can sometimes feel like a post is already old after it has been published.
Creating new content from existing content could be a solution to this dilemma, this is known as content repurposing.
Here are several ideas to help you move along and lose the fear of ever running out of content to publish.
Putting a few posts together for an ultimate guide
In many cases, we write two or more posts on related topics, and together, they paint a comprehensive picture of one subject.
You can take the related posts and combine them into an ultimate guide by linking from the newest post to the older ones.
Create a list of posts from a list post
When you have written a list of small tips on a particular topic, has your audience responded well to it?
Could you consider breaking up your original list into several posts and exploring each aspect in greater detail?
You will then have a long list of post ideas to draw viewers’ attention to your next post.
Create an ebook or white paper based on a couple of posts
Creating an ebook or white paper based on related posts is similar to your ultimate guide idea.
Make A Freebie Out Of Some Information From A Few Posts
In exchange for their email address, you can provide new signups with an informational pdf from your best blog posts.
Freebies that offer a lot of information will usually result in a higher conversion rate.
Content repurposing is a great way to be more efficient with content creation, to find new ideas for content and to revitalize stale content.
Perhaps a post or a list of posts combined into a pdf would be a good start.
Make An Infographic From Your Post
A list post or a post that includes some data can also be turned into an Infographic – there are several tools available that can help you create one.
By simply stringing together your slides from your SlideShare presentation, you can create an Infographic even faster.
Make a webinar out of one or several blog posts
Repurposing content is a great way to improve efficiency or breathe new life into old material and learn the ropes on how you can use existing content to easily create refreshed or new marketing content.
Have you ever written a post that was well received by your audience? Is there a certain topic they would like to know more about? Consider offering a Webinar on that subject.
Creating a list of tips or even a SlideShare can be a great place to start.
A webinar slide deck doesn’t need to have the best design, it just needs to provide your audience with the information they’re looking for.
Create a video tutorial from your webinar
Already had a Webinar, but now the slides sit there, gathering dust, unused?
How about making a video tutorial out of it?
It is likely that you have recorded your webinar – however, you can also record the video afterwards, recording your voice and using the slides.
Create a podcast of your trending blog posts
Would you consider starting your own podcast?
Make a podcast from some of your best blog posts to get started.
It’s just a matter of setting up a simple recording setup or tweaking the text a little to make it better for spoken words, and then you’re set.
Make a SlideShare deck
By transforming an old blog post into a SlideShare, you can easily breathe new life into it.
Link to the post from the presentation and from SlideShare by embedding the Slideshare presentation into your post.
Your post will be made more digestible with SlideShare.
If you play your cards right, you can also access SlideShare’s own audience and use it for driving traffic back to your original post.
You can easily create your own SlideShare from any list post.
Make Interviews Into Expert Advice Guides
Again, it is difficult for content marketers and bloggers to create enough content.
Occasionally, it seems as though a post has already been published a while ago and seems old or irrelevant.
Well, that may not be the case.
It is possible to turn a series of expert interviews into an expert advice book with just a few expert interviews.
Publish a blog post based on a Quora question
Blog posts based on Quora questions can be awesome. Don’t be afraid to be creative!
Use Quora, LinkedIn, Medium, or other sites to syndicate your content
Has one of your posts been really well received by your audience?
Would it make sense to republish your work in a new outlet and to a new audience?
Your content can be syndicated to several outlets, giving it a new chance to gain publicity and fame.
Just write a new introduction – and link to the original post with something like “this post was originally published on my blog (URL redirect).
Lastly,
Repurposing content ideas are simply that: ideas.
Just because you wrote about a topic doesn’t mean it’s finished.
Re-using this post or repurposing the knowledge can be done in so many ways.
Additionally, you should reshare evergreen content on social media, and consider updating older posts with new information.
You can find new content ideas and breathe new life into older content by repurposing it.