You might be wondering, “Instagram for real estate?”
Why not?
The most important part of your job as a real estate agent is to stay connected to and build your network.
There is no way to predict when someone you know will need to buy a home or sell their existing one. Furthermore, homeownership is one of the most expensive investments people can make.
Likewise, someone will receive a healthy commission on each transaction as a result of being of service.
Real estate agents’ networks are their net worth, which is why they should take advantage of them.
There is, however, more to get a listing than simply getting to know everyone in town and making a few friends. In order to grow your real estate business, you should engage your past customers, sphere of influence, and prospective clients every day.
There is a possibility they will hire you themselves, or they may refer you to someone else.
As a result, the same people might choose other Realtors based on their corporate branding or because they know others. Furthermore, a significant number of buyers are going to “shop” for a home after hours on the internet. This is the reason why you need to market yourself constantly in order to succeed. Despite the fact that snail mail, phone calls, and email are still crucial to marketing your real estate business, social media provides you with a chance to be found 24 hours a day.
It’s very likely that you are already on Facebook, and perhaps you have played around with LinkedIn as well. As a social network, Twitter also has its benefits.
However, when we think about the most engaging social media platform of the moment where realtors have the best chance of getting relevant views, we think of Instagram when we think of the most engaging social media platform today.
In order to use social media as a tool for networking, it is important to choose the right social media network to use.
The Instagram platform is known for being trendy and young, Facebook has a reputation for being loud and crowded, and LinkedIn is well known for being more formal and professional.
However, in terms of average engagement rates for content published, Instagram is probably the most engaging social network on the market today when we look at all the social media channels where homebuyers and home sellers might be active in mass numbers.
Publish the same image on both your Instagram account and Facebook page with similar follower counts and compare the number of likes and comments on each account. It is likely that your Instagram content will get you the most views if you share it on social media.
People hang out on Instagram.
The Instagram platform is similar to the television of the past in some ways. They use the platform to keep up with what’s going on in the world and to chat with their friends. Consequently, Instagram can easily influence people to make purchases based on what they learn or consume.
The concept here goes beyond academics. Instagram users spend an average of 53 minutes per day on that website or app.
It’s a lot, especially with today’s hectic lifestyles. It’s about the time spent watching one episode of a show. There is a high level of effectiveness in advertising, both in paid social media and in influencer marketing.
Still not convinced? Approximately the same time is spent browsing Instagram as Facebook.
There is a significant overlap between followers on Instagram and Facebook, even though the types of content are different.
Additionally, while Facebook, LinkedIn, Nextdoor, and Yelp have their uses, Instagram gives you the greatest visibility.
Reach people who are buying real estate on Instagram.
Here’s the deal. Compared to Facebook, Instagram is a younger social network.
Generation Z and Millennials love Instagram. These are the people who can buy a home, so don’t think they’re too young.
A homeownership study was conducted. It found that about 90% of Millennials want to be homeowners, but they wait longer to find the perfect existing house instead of building a custom one.
Home selling is visual – and Instagram helps!
You can repurpose Instagram content on other social media networks, in your emails, or on your website by thinking visually.
People flip through pictures on real estate portals, websites, or other home showcase sites when looking for houses.
An article with a single picture and price/description is one thing, but seeing multiple full-color pictures is another.
Real estate clients want to picture themselves living in a house with their furniture, as you probably know.
With Instagram, you can use pictures to tell a story about them in their dream home. Real estate agents who show creativity are more likely to get potential buyers to call or send a direct message.
They work with people they like, trust, and know
Instagram profiles can be magnets for showcasing who you are and how you support your community.
By posting on Instagram, you are building a type of digital know, like and trust that can accumulate to the point where when you meet someone, they will already like you just based on your social media presence.
Did you know that 22% of weddings today come from people who meet online, so getting to know someone digitally and building a deep relationship from it is not uncommon.