Marketing is critical when putting up a property for sale and sellers need to understand that there’s more to it than simply listing it online.
The key to getting a house sold is to reach out to potential buyers who are out looking for a house in the market- the more buyers are aware, the higher the chances that the property can get sold.
As a real estate agent, it is important that you know how to leverage your knowledge and expertise in the industry to help property buyers and sellers achieve the best outcomes of their real estate journey.
Here’s how agents can leverage themselves to help sellers in their time of need.
Help sellers boost the exposure of their listings
An online presence is critical in this day and age of technology, so real estate agents who think forward know the importance of having a website.
Find ways to boost the reach of a seller’s listing and help devise a strategy to make it gain optimum traction and increase the chances of getting their property in front of the market.
For those choosing to sell the property by themselves, listing their properties on free real estate portals can be helpful, however, with a lot of sellers taking advantage of the same process they could end up getting overwhelmed by the deluge of listings on the free portals.
Another possible downside is the likelihood of free listing exposure getting won over by sellers paying a premium for additional features on the portal.
Another option is having it listed in a Multiple Listing Service (MLS), which is a marketing database of properties for sale and is used to connect buyers interested in finding a home with the sellers.
Market the property
A real estate agent is no miracle worker who can get a property sold with a quick snap of their fingers. It is also important for sellers to do their part in getting the property ready for buyers interested in discovering how they can be a perfect match for the property.
First, sellers need to ensure that they understand home staging is a critical step in the home sale process so getting the interiors and exteriors ready is important.
First impressions last and that should be the primary goal of the seller. Take high-quality images or walk-through videos that can support the listings that way it can be easier for buyers to create an initial impression of the property.
Maximise professional and extended networks
A lot of people underestimate the power of a professional network, especially when looking to increase the buyer’s pool.
Take advantage of social media and the internet to share the listing and create a buzz among followers and their extended networks.
Be open to reassessing pricing
Market fluctuations are a natural occurrence in any industry, even in real estate, so make sure to be open to the possibility of reassessing the price offer, but only do this as a last resort and only when the market calls for it.
Relist the property
If by chance the property stays on the market for too long, it may be worth relisting the property and devising a new strategy to market it such as using new high-quality images and developing more enticing content such as descriptions, offerings, etc. However, similar to repricing, do this only as a last resort.