Statistically, those who try to establish a career in real estate don’t usually start strong, but end up letting go of their dreams after two to three years.
Many people think that getting into the real estate game can be their ticket to riches or get them set for life, not realising the hard work and determination that many of those who made it big in their real estate careers can attest that success comes from hard work, determination and passion, not just lip service or a product of wishful thinking.
A lot of new agents get awed by the influx of clients as a result of their impassioned efforts to win clients and close deals, but sometimes come at a price when time passes and they assume they have laid the foundations and then wait for clients to come in the doors – which, sadly, becomes less frequent and worse, lose their clients over to new and aspiring agents.
Let’s face it, the real estate industry is a highly competitive market and the only path to success is to ensure that you stay on top of your game and not be complacent.
Here are some of the best practices many agents have shared and are a big part of their strategies that have helped them stand out and continue to get their steady stream of clients.
But do take note, this is not a one-size-fits-all solution, rather, some ideas that can help improve your real estate business, as long as you know how to manage and make it fit with your goals and objectives.
Don’t forget about events and activities
When building your database of clients, you must make noise and ensure that your presence is felt which is why you must make use of activities such as open homes, brand marketing, meet-ups, property tours, etc.
This can go a long way in meeting new people and prospective clients that could make up your database and help you get busy.
Having an extensive database can help you build lifelong relationships and get repeat business or referrals.
Explore lead generations methods
It is always a good thing to discover what lead generation processed would work for you and one that you can be comfortable adopting.
Once you have identified your preferred method, stick to it and work on making the method work its full potential for your lead generation activities.
It can be as easy as a face-to-face meeting, your personalised digital marketing campaign – as long as you innovate and adapt to the changing times, lead generation campaigns should always be a part of your strategy checklist.
Be true and honest
Never be tempted to “fake it until you make it” because people will see through any attempt to win them through deceit, a simple white lie, or trying to win them over through flowery semantics.
Always play safe by studying and doing your research on your area, property listings, or client preferences, so you can go ahead and save yourself and your clients the trouble of embarrassing guesswork that could show your vulnerabilities and weakness that could cause your clients to lose their trust and confidence in you.
Do not be ashamed to do prospecting
Dedicate some of your time to go prospecting instead of just focusing on digital or traditional marketing. Prospecting can be a great way to generate more leads and businesses, rather than just waiting it out for people to come through your doors.
People still appreciate hard-working and confident agents who take the time to get out of their comfort zones and roll up their sleeves to meet new people.
Always set goals and expectations
It is important to establish your business and personal standards by determining your goals, skills and expertise. If you happen to have a team of agents under your wing, make it a point to set clear standards and expectations with them.
Just make sure to always remember to maintain a healthy work-life balance so you don’t get burned out or exhausted from working hard and not giving yourself time to refresh, relax, and rejuvenate.
Be inquisitive and curious
This helps a lot especially when you meet new clients who ask a lot of discovery questions such as potential property investment markets and whether they are making a wise choice. It pays to be prepared to provide those answers beforehand which can create the impression that you know what you are doing and understand their needs and provide them with the best outcomes.
You can do this by putting yourself in their shoes and finding out what their common preferences, needs, and trending practices are so you can be always prepared and have the information at the top of your head all the time.
Remember, these strategies will only work if you put your effort into it rather than just sit down and wait for it to work its magic.
So, do not be complacent and make your real estate career fun and exciting.