It’s not surprising to find real estate agencies or agents spend a lot to develop good quality video content or vlogs for their websites and social media pages.
However, it’s not just about churning out high-resolution or sharp quality video content because if no one is clicking or engaging in your video content you’re simply wasting time, money, and effort.
A lot of real estate agencies put their dollars into video content marketing and vlogging as effective strategies that play a huge factor in the success of their real estate business.
To prove the point, an industry study revealed that 90 per cent of consumers agree that content, especially compelling and engaging videos, are key factors in establishing recall and recognition of brands.
Provide context consistently and thoroughly
Always bear in mind that your audience will not be tuned in simultaneously, especially when doing a live stream from start to finish, so make sure to provide context consistently throughout your video to help those who tune in late so they can be aware of what’s going on and what points you are raising on your video content.
This helps inform your audience and avoid confusion when they happen to join or watch during the middle of your streaming broadcast.
Enjoy your show
It’s always a given, audiences will always remain entertained and amused by spontaneity. Don’t be too stuck up or get distracted when something unexpected or unplanned happens. For instance, people love presenters who are able to make fun of or a witty comeback when a dog or cat crosses the camera during a live stream broadcast or commits a blunder.
The key is to not stress yourself but be spontaneous and act natural, rather than be too serious or technical and lose the interest of your audience.
Educate, elaborate and engage
Your primary goal is to keep your audience tuned in until the end of the broadcast or video content by injecting educational trivia or fun facts throughout the content to keep them entertained and engaged.
Video content – both live and recorded – has been found to generate 10 times more comments than text or written content, so make sure to acknowledge viewers by their names and answer questions to make them feel valued and heard.
Remember that comments show up in your news feed and it also gives you an opportunity to win more viewers into your live stream broadcast or videos.
Make it short and sweet
Don’t bore your audience by keeping it short, engaging, informative, and empowering. You can prepare to offer surprises along the way by raffling off prizes within portions of the broadcast so your audience will have something to look forward to and keep them stay glued to your channel.
Facebook allows video recordings that could last for up to an hour or more, but an ideal and practical timeframe is for 10 to 20 minutes. Be mindful of your audience’s attention span which has been found to generally last between 15 to 20 minutes lest they get bored and leave the broadcast.
Call to action (CTA)
Always end your broadcast with a call to action as it would encourage your audience to take action such as contacting you for questions, details or a consultation. You can also make it fun by preparing several open-ended questions related to related topics or details that could prompt your audience to reach out.
Boost your videos
Take your video content to a wider and more targeted audience by boosting it. The benefit of boosting in Facebook is that you can filter your reach to your target market via location, demographic, gender, occupation, etc.
With this, you can control ad spending and help you fit your marketing strategies and spending within your budget.