Search engine optimisation (SEO) has been one of the greatest contributions of digital marketing for people and businesses alike, and yes, real estate.
Other than enabling your real estate website to get more online visibility and improved business activity, SEO empowers users with optimal information and data needed for their consumption.
All things considered, SEO is a must for every website whether it’s for business or personal uses.
To understand SEO, one needs to know the basics of the system, how the search engine works, and how the user impresses habits or behaviours.
While SEO is largely focused on content, there are in fact a lot of other key factors that are involved in ranking websites on the search engine results page (SERP) based on the keywords used in the search query.
There are by far more than 200 ranking factors that determine the relevance of the website in relation to the search query of the user.
There’s no shame in admitting if you are confused with search engine optimisation (SEO) and all other processes that go along with it. You are not alone, because SEO can be very complicated and complex.
Simply put, it matters not how many technical details you know about SEO rather what matters is that you understand how it works and even such basic knowledge can make the difference in establishing an effective SEO strategy.
There are a lot of strategies and steps to SEO that have been found effective by a lot of SEO professionals and these are;
- Compelling, informative, and inspiring content that provides the relevant answer to a user’s query.
- Crawl accessibility for search engines to read and scan through a website
- Authoritative and shareable content that earns citations, links, and amplification.
- Keyword-optimised content and pages to attract user needs and intent relevant to the user’s search query.
These are just a few, but there are definitely a lot more.
There are several basic ideas where search engine optimisation (SEO) can thrive and be effective even in the hands of beginners.
Admittedly, a lot of people who own websites have a limited understanding of SEO techniques, but that is not an excuse not to take advantage of SEO to benefit their websites, especially for those in the real estate industry.
Frankly, a lot of SEO practitioners have found that a basic understanding of SEO principles and techniques has paved the way for their success.
What’s common among these SEO beginners is that they know the practical applications of the basic rules such as figuring out what users are searching for, websites and web pages optimised for targeted keywords, making the website accessible to humans and search engines, getting other websites to link to your website, and measuring the performance of SEO campaigns.
There’s a reason why these tactics work, it’s because these were based on the major ranking and search protocols.
So, if you have been managing your real estate website for years and have not been seeing a lot of results through it, consider how SEO could benefit your online footprint and how it can create an impact on your real estate business.