If you want to thrive in your real estate business, it is critical that you are relevant to your clients and without a doubt, most if not all of them can be found online.
The advent of technology gave rise to digital marketing and according to research, consumer behaviours have changed over the years and will lean towards the online and digital environments which will continually evolve as time passes.
Based on the results of a survey almost half of the Australian adult population is constantly online.
In order to get the attention you aim to achieve for your real estate business, digital marketing strategies need to effectively connect and appeal to the market.
Any digital marketer would agree that having the right set of strategies to maximise digital marketing efforts in achieving business goals is important to ensure that everyone adapts to the changing market trends and behaviours.
Here are some innovative digital marketing strategies that can help you maximise your real estate marketing targets and give you the desired results.
Enhance your content
Consumers love videos, visuals, and voice content. This was confirmed by a recent survey which indicated that Australians spend an average of 6.4 hours each day using digital media in the past year. It represented an increase of 7 per cent for the same period two years ago.
By using these enhanced content tactics to level up your digital marketing game.
When utilising images for visual tools take time to ensure that your images accurately represent your brand image. Use fonts, graphics, and logos that reflect your brand and it needs to be consistent all the time.
Also, take advantage of social media to use those visual tools to reach out to your audience.
Videos must also be similarly represented in high-quality and ensure that the plots are easily comprehensible and understandable.
Voice-based technology is also highly evolving and is not currently commonly being used by many businesses, which is why the need to start pioneering this resource in the market can be sure to benefit from it in the long term.
Customer data
Data sourcing or “plumbing” has been in use by many digital marketers and is strongly recommended to help identify your marketing targets. Customer data is really important, especially for those wanting to get ahead of their competition because it gives you the intelligence and data needed to focus on digital marketing processes that work.
Being informed about how your performance is doing is crucial to understanding how you could better device, design, and create strategies that have been found effective and generate the needed results.
Programmatic advertising
The trend in programmatic ads is currently growing and based on recent reports, programmatic ads now make up 62 per cent of all digital display that influences buying decisions.
It is estimated that the industry is growing very rapidly and that digital spending reaches $146 billion by 2023.
Make sure to understand these digital marketing trends to get you closer to your market.