A lot of people agree that social media is a very potent tool in promoting a business and the real estate industry is not one to be left out.
Think about it, do you know of anybody who is not into Facebook or other social media platforms?
Many successful businesses have relied on Facebook to help them generate more awareness for their brands and the ability to advertise through the platform can be a game-changer and get you ahead of your competition.
Is it difficult?
People often feel intimidated by the idea that advertising on Facebook can be a bit tricky, technical or even expensive. However, gone are the days of traditional mass media advertising because social media has, in fact, made it more profound, very cost-efficient, and far-reaching compared to the practice of traditional print and broadcast advertising.
Launching and running a Facebook ad is not a complex process and can be something you can do with your eyes closed over time and by running numerous ad campaigns for your business.
What makes it simple?
Whether you are an experienced Facebook advertiser or just starting out from scratch, the same basic processes and rules apply.
You can even become a rockstar Facebook ad expert in no time. Seriously!
Winning habits of successful Facebook advertisers
Here are a number of winning tips that successful Facebook advertisers follow and make a habit of doing to make their campaigns work and perform successfully for their business.
Let’s face it, no matter what type of business or industry you are in when it comes to Facebook advertising, there will always be advocates and naysayers, especially when you draw the line between tradition and innovation.
Regardless, both sides would agree that when it comes to advertising, is a crucial element that is needed to ensure that your business remains relevant and visible to the market.
Here are some of the most profound and effective habits of successful Facebook advertisers.
Organise ad campaigns not by the audience, but by objective
It is essential that you know the structure of a Facebook ad account from the features, reporting, optimisation, etc. because this is helpful in understanding how it works and how to manage it for your business needs.
Many Facebook advertisers agree that the simplest yet efficient way of establishing your account structure is by using the three basic components that constitute an advertisement;
- Facebook account
- Campaign
- Ad set, which covers the advertising details
When plans are carefully laid out, you may notice that having an organised campaign will make everything fall into place.
Many Facebook advertisers often confuse the campaigns with the ad sets – a common mistake that could run counter to your expected targets or, worse, not perform at all.
Advertisers need to establish the distinction that campaigns need to be focused on the central goal such as specific conversions, video views, engagement, web traffic, etc.
Establishing the proper structure for your campaign is key to effectively targeting your audience and getting the results you need.
Here’s a campaign example you can use;
Campaign: Real estate leads generation
Ad set: First-time home buyers
Ads: two to four variations of a specific promotion (open homes, virtual tours, etc.)
Centralising a campaign on multiple audience types can be daunting and complex as it multiplies the number of your ad set variations to cater to all audience types.
Instead, focus your campaign on a singular or primary outcome, the consolidate multiple audiences around it, making it more easily controllable and measurable.
Keep audiences refined
Many advertisers make the mistake of integrating multiple audiences into a single ad set. While the practice is allowed on the Facebook platform assuming that it touches base with a bigger audience, it can cost you money or make it more difficult in measuring your ad performance according to your selected audience types.
With a refined audience, not only do you get to focus on defined targets you also get to spend less by filtering your ad costs only to your specified audience targets.
Consolidate conversion goals
While conducting multiple promotions is not necessarily bad or illegal, focusing on a common conversion goal with your various ad sets helps you streamline the ad performance process.
It is also easier and way less complicated especially for those who are just starting out with Facebook ads.
Make sure your ad performance reporting is simple and easily comprehensible
It is important that you measure your ad performance because it will mean nothing if you don’t do it, especially when you cannot determine what works and what doesn’t.
There should be an alignment between the goal of your ad campaign and the ad that is used to run it.
If you are running an ad campaign with the aim of driving traffic to your website, make sure you are aware of how your ad is performing, that way you will be able to immediately see and make adjustments when necessary.
Also, it is critical that you measure your ad performance based on the right metrics, this way you know if your cost is commensurate to the mileage your ad is getting.
Plan your budget around the ad set level
The logic behind this is simple: you can easily manage what you know and can see.
The same thing goes with your Facebook ads, so your budget is more cost-effective and more targeted when set on a daily budgeting arrangement, as it will help you determine how much budget to use on which day or time you need it the most, especially when your audience is online and engaged.
By keeping the reins on your budget, you get to save money and optimise your ad performance based on market scenarios and trends.
So, make sure to take these tips to heart as they will help you master your Facebook ad campaigns and make them work for your business.