Innovative real estate agents have taken advantage of live video streaming to showcase their listings, social media updates and content delivery and have surely boosted their business to new heights.
While it may seem a bit complicated and daunting when considering what goes on behind the screen from planning, and preparation to execution, it is actually not as difficult as it sounds.
In the real estate game, first impressions last, so the better the presentation, the greater the chances of clinching a deal with a client.
Understanding the basics
It is important that you know what it means to be relevant to your audience and how you can find ways to ensure that you catch their attention.
The real estate industry is mostly a visual market, which means the more visually appealing the property you are promoting, the higher the likelihood that people will get to like it and may strongly consider buying it if they are in the market looking to purchase a property.
When you think live videos are complicated, think again. Numerous professional-quality video cameras from 10-20 years ago have been scaled down to your handy smartphone, and many perform even better.
So, you have a video powerhouse right in the palm of your hands and all you need to do is learn how to make the most out of it and be on your way to making high-quality live videos for your real estate business.
Make the best out of your smartphone cameras
You may be surprised to find out that you can use both the front and rear cameras of your smartphone. For instance, you can start your videos by doing an introduction for which the front-facing camera is the most appropriate for it.
The moment you proceed to showcase the property listing, you can simply switch the settings to use the rear camera by flipping the switch.
It gives your audience the real feel of the live stream and helps them to engage more especially when they interact simultaneously.
Prepare for the unexpected
When something happens unexpectedly, such as a quick disconnect or you may have dropped the phone while filming or a pet dog jumping in front of you to play, don’t stress yourself and simply pick yourself up and move on.
Make a pun of the situation and proceed with what you are doing, people may find it amusing, make them smile and continue on with the live stream presentation. They will understand that you are just human and appreciate what you are doing in front and behind the camera, so embrace the unexpected.
Be consistent with the context
Not every one of your audience will tune in to your live stream when it starts, some come in halfway through or a few minutes after the broadcast, so from time to time make sure to provide context for the purpose and flow of the video streaming.
You can also provide a summary of what has transpired since the beginning towards the current moment such as informing your audience that you are about to proceed to the next room and you have just covered the décor recommendations or how to save cost on some décor suggestions, etc.
Educate, engage and empower
It is important that you make sure your audience stays tuned to your live stream until the end by engaging, educating and empowering them.
Studies have shown that a Facebook Live presentation generates 10 times more comments compared with a video, perhaps because of the live element when the audience can expect to receive an immediate response or be able to interact in real-time.
As you share thoughts to help educate and engage the audience, also provide ideas and actions that can help empower them to explore or pursue a real estate journey.
Keep it under 20 minutes
People are always in a hurry, that’s something you cannot change, so work around it by ensuring that your presentation is organised and set up to finish not more than 20 minutes.
As you go along with succeeding live streams in the future, you may be able to figure out at what point of the presentation people are starting to drop off so you can either shorten the future presentations or conduct contests with prizes throughout the live stream to keep them tuned in.
Don’t forget your CTA
This is a crucial part of your live stream as the targeted outcome of your presentation is to encourage leads to sign up or for clients to make a purchase.
As such, it is important that your call to action is compelling enough for your audient to take action such as prompting them to visit your website, sign-up for a consultation or provide an email to include them in your subscribers’ list.